Sustainability: 10 Inspiring Links & Stories | Running Digital Transformation

Not everything has been said about sustainability in connection with digital commerce. The following list could certainly be continued indefinitely. But before I turn to the next topic in my videocast, here are my 10 inspiring links and stories on the subject.

1 | How do you reconcile a value-oriented philosophy and culture with corporate KPIs and digitization? Jakob W??ner , Manager of Organizational Development and Digital Transformation at?Weleda AG , knows the answer. In my videocast?#RunningDigitalTransformation , Jakob provides insights into his company guidelines for setting up digital projects and strategies. We also talk about the high ethical standards and value-driven behavior that is a priority at Weleda AG, and how this culture is compatible with business interests. ?? https://lnkd.in/eWMk_bCk

2 | What does digitization have to do with sustainability? Quite a lot! Many companies are currently looking into this and searching for technologies that can make a concrete contribution to the environment. A recent study by the industry association Bitkom fits in with this: seven out of ten (71 percent) companies currently see #CloudComputing as the most important digital climate protection technology, the #InternetofThings follows with 52, #BigData or #Analytics as well as the #Automation of business processes are at 51 percent each. The network economist Dr. Holger Schmidt has listed some interesting key figures in this context. ?? https://bit.ly/3R7ULvE .

3 | How can sustainability be achieved as a corporate goal? I got to the bottom of this question with my colleague?Karine Rübner ?in my videocast #RunningDigitalTransformation . But, as our conversation showed, this is anything but an easy task. I draw these three lessons from our conversation:?The Topic of Sustainability is complex and causes dilemmas. An Authority is helpful to implement sustainable behavior in companies. A Framework facilitates focus. ???https://lnkd.in/enznXGyD

4 | “The IT sector is a contributor to carbon emissions, but it can also help solve environmental issues,” says?Kathryn Guarini , CIO at?IBM . More companies are focusing on environmental, social and governance (#ESG ) issues, and IT leaders need to understand which environmental priorities their company's board and CEO are emphasizing. This interesting article provides a basis on which questions a company's IT should focus on in order to drive the topic of sustainability forward. ???https://bit.ly/3R2O4M7 .

5 | Determining how sustainable a product is can be a challenging task. Eco-labels, such as?Foundation Earth , which was founded by several supermarkets from the UK and Spain, are an effective tool. Such eco-labels communicate how many carbon emissions or how much loss of biodiversity has been caused by a given product. For anyone wanting to delve further into the matter, I recommend this article. ???https://bit.ly/3wvwEj5 .

6 | The Bavarian Forest is also managed digitally. A digital ranger scours the web to see if rules are being followed when describing tours and excursion destinations so that nature is protected. After all, Instagram hotspots can have negative consequences for a patch of forest, as can incorrect route planning and careless use of fire. ?? https://lnkd.in/eD7kY8cS .

7 | How do you close the gap between?#sustainability ?and profitability? A study by?Oxford Economics ?and our partner?SAP ?shows a striking discrepancy between these two challenges. Despite all the good intentions, results are often lacking. The goal should be a circular economy. Integrating sustainability key performance indicators (KPIs) into the core of a business leads to long-term profitability. In addition, many executives cite a better brand image, more innovation and greater brand loyalty. Jen Bailin , CRO at SAP, says there needs to be a comprehensive top-down sustainability plan that tracks metrics across the entire value chain and holds all stakeholders accountable. Here's the article by?Forbes : ???https://bit.ly/3cwyp8N .

8 | Dr. Manon Sarah Littek ?is Founding Partner of the?Green Generation Fund ?and knows that sustainable impact and profitability are not incompatible. In my videocast?#RunningDigitalTransformation , we talk about essential KPIs and combining digitalization with?#sustainability . After all, green tech and food tech are the most important innovation areas with the strongest growth.??? https://lnkd.in/ezEHxRUp

9 | For those interested in the topic of digital green tech and #sustainability , I recommend the March issue of IM+io magazine, which offers various perspectives on the topic - from #SmartFinance to #real estate management and #eMobility . There are a few valuable best practice examples from Vodafone and Deutsche Post and DHL, among others. And diconium is also there with a contribution on "Stromfresser Internet. On digital sustainability in business and commerce", written by my colleague Julian Maximilian Mayer. Worth reading! ?? https://lnkd.in/eJcxQAip

?10 | In Episode 15 of my videocast?#RunningDigitalTransformation , I talk to?J?rg Sendele , at that time still Head of Integration Solution at ClimatePartner. We chat about where the greatest potential lies for digital technologies to add social, environmental, and economical value. We also discuss exciting new ideas that can motivate each of us to take action ourselves! In addition, J?rg gives an outlook on which trends will prevail in the field of 'Green Tech'. ?? https://lnkd.in/euSNHAr8