The Susco Blueprint for Transformation

When I first started Susco Solutions, my main focus was on business metrics and profit margins. I believed that if I was going to spend most of my time building a business, then what mattered most was making money. Seemed simple enough, right? I soon realized this mindset was unsustainable.?

It all came to a head around 2016 when I faced deep inner turmoil, relationship issues, and a stagnant business that I wasn’t sure I wanted to keep going.?

I then found that the transformation I so desperately needed had to begin from within, laying down new foundational core values for both myself and Susco. I've touched on the importance of “Growth” as a core value in a previous newsletter, but today I want to delve deeper into the other values that have since redefined my life and the trajectory of Susco.

Are Core Values Beliefs or Behaviors?

First, I want to discuss the important distinction between beliefs and behaviors. And how you can transform your own life and company if you can understand the importance of their symbiotic relationship. Here are a few things to keep in mind:

• Beliefs are the convictions and principles we hold to be true. They’re deeply ingrained through experiences, upbringing, and reflections.
• Behaviors, on the other hand, are the visible actions and reactions we exhibit in response to various situations.
• While behaviors are external and observable, beliefs are internal and foundational. It's similar to the relationship between the roots of a tree and its branches: the former, though unseen, provides the essential nourishment and stability for the latter to flourish.?

A behavior must be anchored in a deeply held belief for it to be consistent and genuine. Without internalizing a belief, any resultant behavior is likely to be superficial. A value or principle must first resonate within – becoming a part of our very identity – to truly influence our actions. Only then can it consistently manifest in our behaviors, creating a genuine and lasting impact or a core value.?

Action: Learning Through Personal Accountability

For most people, change involves coming up with a plan, setting a goal, increasing discipline, getting someone to hold them accountable, putting the plan on their calendar, and finally, not doing anything differently at all.

I know this feeling firsthand. It took the form of my own health. I’d promise myself every few years that I’d get in better shape, but every obstacle I hit threw me off my goal. So, I’d start all over again without ever realizing that what I needed most was consistent Action, to simply take the steps I knew were necessary for change.

But at Susco, the idea of “Action” extended beyond just ticking off tasks. It was a deeper, more profound realization that involved each of us taking the wheel and recognizing that we were the captains of our own journeys. This was more than responsibility – it was true ownership.?

We began to see that our actions, big or small, were not just tasks to be completed but reflections of our deeper beliefs. When we committed to a goal, whether assigned or chosen, it was approached with enthusiasm and every detail mattered. We turned action into a testament to our belief that we are not helpless victims of circumstances, but rather the architects of our destinies. And every challenge or roadblock we faced was not a deterrent, but instead a call to innovate.?

We learned that when one path seemed blocked, our ingrained mindset of action spurred us to find alternative ways to progress. This was not just problem-solving. It was a manifestation of our belief that obstacles are opportunities, a call for us to innovate and grow further.

Teamwork and Communication: Genuine Connection?

As I continued to grow, I learned the value of relying on mentors, friends, family, or even a powerful book. Working with others meant I was able to expand my own limited thoughts and belief patterns. This value of Teamwork grew into a unified culture at Susco that encourages diversity of thought and cares for the team and its members. Each of us brings a unique perspective, and we make ourselves available to assist each other, have each other’s backs, and stay aligned. This took strong Communication.

Open dialogue allows for understanding, healing, and growth. This idea of strong Communication became more than just daily updates but a way to be transparent, creating an environment of trust through honesty, and seeking and providing direct and honest feedback. I’m proud to say Susco has become one of the best places to work and I am excited to start each and every day.?

Efficiency: Stop Wasting Time and Energy

We define efficiency as achieving the best results without excess complexity or wasting time, resources, and energy. By optimizing our time, energy, and resources, we not only craft better solutions but also create a more fulfilling work environment. No one likes wasting time, and we got more done, in less time, and with more smiles on everyone’s faces when we internalize the core value of Efficiency.?

Every time I look at Susco's values, I see a reflection of my own journey, struggles, and victories. They aren't just corporate jargon for us; they're lived experiences. They serve as a testament to the power of personal growth and its ability to shape not just individuals, but entire organizations.

For those curious about intertwining personal growth with professional excellence, I'm always here to share, guide, and learn together. Drop me a line anytime if you want to discuss.