Surviving and Thriving in the Face of Political and Economic Disruption: Strategies for Effective Supply Chain Management
Darshan Pandya, Ph.D.
Assistant Professor, Operations Management and Data Sciences Area, School of Business Management, NMIMS University Mumbai | Ph.D. in Operations Management, Indian Institute of Management Raipur
Lately, the area of supply chain management has grown increasingly intricate, requiring companies to traverse numerous challenges, such as globalization, innovative technological advancements, and evolving consumer expectations. Notwithstanding, one paramount challenge is the ramifications of fluctuating political and economic circumstances on supply chain management.
The impact of political and economic elements on supply chain management is significant, influencing factors ranging from the expense and accessibility of raw materials to the demand for end products. Trade policies, tariffs, sanctions, and currency fluctuations serve as prime illustrations of these factors. Consequently, such factors can cause supply chain disruptions, cost escalations, and alterations in demand, thereby complicating the planning and execution of supply chain operations for businesses.
In order to tackle this obstacle, supply chain managers must devise tactics for proactively addressing the fluctuating political and economic conditions. Key approaches that can be employed include continuously monitoring and analyzing political and economic developments, diversifying suppliers and markets, cultivating robust relationships with suppliers and clients, establishing adaptable supply chain processes, formulating contingency plans, and collaborating closely with governmental agencies and industry associations.
A vital tactic for managing the shifting political and economic landscape is the continuous monitoring and analysis of relevant developments. By staying abreast of the most recent news and trends, supply chain managers can foresee potential risks and opportunities, adjusting their tactics accordingly.
For instance, the United States and China engaged in a trade conflict in 2018, imposing tariffs on each other's merchandise. This action resulted in increased costs for businesses and global supply chain disruptions. Supply chain managers who diligently monitored the situation were able to implement measures to mitigate the consequences of the tariffs, such as procuring goods from alternate countries or negotiating with suppliers to diminish costs.
Another pivotal approach for managing the changing political and economic climate is to diversify suppliers and markets. By obtaining goods from a variety of suppliers and selling products in multiple markets, companies can reduce their exposure to political and economic risks.
Following the 2011 earthquake and tsunami in Japan, numerous automotive manufacturers had to cease production due to supply chain disturbances. Nevertheless, Toyota, which had diversified its supply chain and sourced components from multiple suppliers across different regions, was able to recommence production swiftly.
Fostering resilient relationships with suppliers and customers is an additional crucial approach for managing the shifting political and economic conditions. By developing close partnerships with suppliers and customers, businesses can better surmount the challenges that arise from changing political and economic situations.
Apple, one of the largest technology corporations globally, has cultivated strong connections with its suppliers over time, enabling the company to respond rapidly to changes in demand or supply chain disruptions. In 2011, when flooding in Thailand disrupted hard drive supplies, Apple managed to promptly secure additional supplies from its suppliers, ensuring that production of its products remained unaffected.
Moreover, creating flexible supply chain processes is essential for handling the fluctuating political and economic environment. By designing supply chain processes capable of quickly adapting to changing circumstances, businesses can more effectively respond to disruptions and seize opportunities.
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The COVID-19 pandemic in early 2020 compelled many businesses to shutter their factories and offices, causing global supply chain disturbances. However, certain companies, such as sports apparel firm Under Armour, were able to swiftly pivot to producing personal protective equipment (PPE), leveraging their existing supply chain infrastructure and expertise.
Formulating contingency plans is another critical approach for managing the shifting political and economic conditions. By anticipating potential risks and developing contingency plans, businesses can minimize disruptions' impact and maintain operational continuity.
In 2019, the United Kingdom faced the possibility of exiting the European Union without a trade agreement, creating uncertainty for businesses reliant on cross-border trade. Jaguar Land Rover, a UK-based automaker, formulated contingency plans, including increasing inventory levels and exploring alternative supply chain routes, to prepare for potential disruptions.
Collaborating closely with government agencies and industry associations is crucial for businesses to manage shifting political and economic conditions effectively. By engaging these stakeholders, companies can gain insights into regulatory and policy changes, as well as influence decision-making processes.
In 2020, for instance, the US government imposed sanctions on a number of Chinese technology firms, including Huawei, which substantially impacted global supply chains. In response to these measures, the Semiconductor Industry Association, a group representing the semiconductor sector, worked in tandem with the US government to advocate for sanction exemptions, thus mitigating the consequences on the industry.
Despite the potential advantages of these approaches, executing them is fraught with numerous challenges. One of the prominent hurdles is the allocation of financial and human resources to vigilantly track political and economic shifts while formulating contingency strategies. Furthermore, the inherent volatility and indeterminacy of political and economic occurrences exacerbate the difficulty of planning and reacting to potential disruptions.
Another challenge lies in reconciling short-term and long-term considerations. While many of these strategies can help companies address immediate challenges, they may not be sustainable in the long run. For example, supplier and market diversification may be costly and require substantial resources, but it could be essential for ensuring supply chain resilience amid shifting political and economic conditions.
Numerous real-world incidents highlight the importance of proactive management of shifting political and economic conditions in supply chain management. During the COVID-19 pandemic, corporations such as Amazon and Walmart capitalized on their robust relationships with suppliers, using their scale to secure additional supplies of essential goods. This strategy enabled them to meet heightened demand and maintain supply chain continuity.
In a similar vein, Toyota managed to resume production rapidly following the 2011 earthquake and tsunami in Japan, owing to its diversified supply chain and close relationships with suppliers.
Underestimating the impact of shifting political and economic conditions on supply chain management is unwise. However, businesses can proactively manage challenges and maintain supply chain resilience by employing various tactics. These tactics include the scrutiny and assessment of political and economic developments, diversification of suppliers and markets, fostering robust relationships with suppliers and clientele, constructing adaptable supply chain procedures, devising contingency plans, and closely cooperating with governmental bodies and industry associations. By implementing these strategies, companies can not only mitigate the repercussions of disruptions but also capitalize on opportunities, thereby gaining a competitive edge in the marketplace.
Technology Consultant @ EY India( Government and Public Sector )
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