Surviving Entrepreneurship Book

Surviving Entrepreneurship Book

I am in the process of writing a book called "Surviving Entrepreneurship" which will be released at the end of this year. Below is a rough draft of the chapter outlines. Do you think I am missing anything significant?

Any feedback would be greatly appreciated.

COMPETITION

Know Your Competitors (But Do Not Obsess Over Them) - Chapter on what is essential to know about your competition and what is irrelevant

DATA COLLECTION AND ANALYSIS

Gather, Analyze, Repeat - Chapter on how to develop proper data collection processes and how to analyze the data to obtain meaningful information

FINANCE

Adapt and Cut Your Losses - Chapter on why it is essential to not base decisions on sunk costs but on market conditions.?Pivotal when necessary.?

Forget About Walmart - Chapter on why you should avoid targeting a few big clients and focus on several small ones instead

Have a Frugal Mindset - Chapter on why it is essential to control all finances.

Minimize Uncle Sam's Bill - Chapter on how to minimize your personal and business tax liabilities

Pay Yourself? First - Chapter on why you must make sure to pay yourself first.

Plan For The Worst (Build A Long Runway) - Chapter on why you need to minimum your expenses (burn rate) in order to extend your timeline (runway).

HEALTH

An Apple A Day Plus A Good Bed - Chapter on why you need to take care of your health (diet, exercise, and regular doctor visits) And good sleeping habits

Enjoy the Water - Chapter on why you should take vacations with your spouse / kids - two separate ones if possible,?One with just spouse, the other with spouse and kids

Give Your Dog Ball-Time - Chapter on why you need to take time to relax everyday?

Success is Meaningless if You Can Not Share It - Chapter on why it is imperative?to make the spend regular time with loved ones and attending important events with them

Turn It Off - Chapter on why it is imperative you turn off your phone and computer during meals and your downtime

MARKETING

Be Social (But Not to Everyone) - Chapter on why you need to embrace social media (Twitter, LinkedIn, Facebook, etc.) yet limit your circle of friends and connections.

Build Brand Ambassadors - Chapter defining?what a "Ambassador" is and why they are essential to marketing your brand

MINDSET

"I Do Not Know" Is OK - Chapter on why it is important to be totally honest with people.?No one knows everything.?But you can find someone who does.

Be A Turtle - Chapter on why it makes sense to have slow steady properly controlled growth.?Small and stable is better than large and chaotic.

Continuous Improvement - Chapter on why it is important to create a MVP (minimum viable product) then launch then enhance / perfect.

Could Be Anyone - Chapter on why it is important to consider comments, feedback, and suggestions from anyone (employees - CEO to Janitor), customers, competitors, supplier, contractors, etc.

Criticism is Crucial - Chapter on how to use feedback from critics into better product / service offerings

Cut the Deadwood - Chapter on why it is important to eliminate employees and clients / customers that no longer provide you great value.?This can include good clients that can be replaced with better ones.

Dress the Part - Chapter on why dressing properly (even when working from home) is important to your success.

Fail Your Way To Success - Chapter on how learning from failure helps you ultimately succeed

Feed Your Brain - Chapter on why you need to continuously learn (education, seminars, reading)

Focus on the End Game - Chapter on the importance of first determining what your ultimate goals are and why they are important?

Focus on the Exit - Chapter on why it is imperative you do not fall in love with your business.?Grow it to sell it.

Give And Receive - Chapter on the benefits of both mentoring others and being mentored yourself.

God Comes First - Chapter on why you should always operate in a manner that is pleasing to God.

Good, Bad, or Indifferent - Chapter on why it is essential to practice radical transparency in your business (start by defining what it is)

Jump Out of the Plane - Chapter on why you need to face and conquer your fears - get out of your comfort zone

Needs vs. Wants - Chapter on why you should focus on your needs instead of wants?And how to determine the difference.

Read, Read, Read (But Not That Trash) - Chapter on why it is essential to read often, what you should be reading, and what you should avoid

Status or Success? - Chapter on why chasing status is futile and how it impact your likelihood of success

NEGOTIATION

Concessions Are Beneficial? - Chapter on why you need to make concessions in negotiations and how it will benefit you in the long run

That Is Not Good Enough - Chapter on why you should negotiate everything (and I do mean everything)

PERSEVERANCE

Asking 1100 Times Lead to a Yes - Chapter on why being persistent in essential to your success

PRODUCTIVITY

A 50 Foot Commute - Chapter on the immense benefits of working remotely (whenever possible)

Be The Dumbest Person in the Room - Chapter on the considerable benefits of surrounding yourself with very smart people

Celebrate Often - Chapter on why celebrations increase employee morale and productivity

Outsource When Possible - Chapter on why outsourcing?is important to increased productivity (include schools - internships, work credit, etc.)?plus services like Fivrr, Thumbtack, etc.

Short Bursts of Interrupted Focus (With Frequent Breaks) - Chapter on the benefits of working 50 minutes without interruptions and then taking 10 minute breaks

QUALITY

Know Your Stake Holders - Chapter that defines typical stake holder(s) and their role in your organization and life

Stake Holder Updates (Frequent and Honest) - Chapter on why communicating often and honestly with all your stake holders (employees, board members, suppliers, customers, the communities in which you operate, etc.) is highly beneficial

Surpass Expectations - Chapter on why it is vital to not just meet but exceed customer expectations

STARTING OUT

Are You Properly Structured - Chapter on the pros and cons of various entity structures in the United States

Do Not Burn Your Ships - Chapter on why you should not immediately quit your current job and go all in

Public or Private - Chapter on whether or not you should stay private or go public

Starting A Startup - Chapter on an overview of what being an entrepreneur is all about.

TIME MANAGEMENT

1,440 Daily Opportunities - Chapter on the importance of proper time management and how it leads to numerous opportunities

Eat Frogs for Breakfast - Chapter on why you should do your hardest most unpleasant tasks early in the day

Get This Straight - Chapter on why it is important to be organized

Just Stop - Chapter on why you need to set work boundaries (do not work weekends, holidays, 16 hour days)

Minimal Meetings - Chapter on why a meeting must have a purpose, be short, and stay on point.?Also must provide real value.

One Thing at a Time - Chapter on why multi-tasking is counter productive to your success.

Quitting is Essential to Your Success - Chapter on why quitting bad habits is vital to effective time management



Jonathan MARCELLINE

Experienced project coordinator and marketing professional specializing in finance, client relations, leadership, digital marketing strategies and communications.

2 年

Steven, thanks for sharing!

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Steven Moher, MBA

CFO / Co-Founder at Desired Email, LLC

2 年

Thank you. Will let you know when the book is available

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Brian Bumbalow MBA

CFO @Chris Harp Construction

2 年

Looks good. I’m excited for the final draft.

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