Survive the job loss spin cycle
Bart Cleveland
Helping boot-strapping companies turn customers into fans by training your team to build and market your brand. Ask me about the Word-of-Mouth is the Best Advertising Workshop.
The U.S. economy averages a recession every six to seven years. The ad industry suffers more than most from these economic downturns. Advertising budgets are the first cuts and the last restored. This sensitivity creates a high likelihood that you will laid off from your job at some point in your career. To mitigate this possibility, practice these things.
Remember, what goes down will go up. The economy will return, so don't panic. The better prepared you are, the less the downturn will hurt your career. If you have to do less quality work to pay the bills, do it knowing it's temporary, and always be working to get back to where you need to be in your career.
https://www.jobpropulsionlab.com/free-critique
Art Director, Creative Director, Branding and Advertising
1 年While at The Creative Circus Bart taught us a thing or two. He's always been a bit of a sage. One of the projects he had us work on was for the brand Gold Toe Socks. I remember thinking, "What? Why?" But we worked on it just as hard as any other project. I'll never forget the presentation two weeks later. "What we're trying to do is connect tough guys, and tough socks." I then taped up the concept to the wall. The headline read, "Hey tough guy. Got tough socks?" Everybody laughed. And later is dawned on me in a Doogie Howser moment: Always be willing to put everything into whatever's in front of you. Because you might surprise yourself. That work helped land me my first job working at Lowe New York for Bob Jeffrey, Dead Hacohen and Gary Goldsmith shortly after Goldsmith Jeffrey was acquired. One step removed from Helmut Krone. The work we did was featured at Cannes and all the big award shows. Always be a force of nature in business, creativity and life. This is one way to become recession proof. Every recession is laced with opportunity—because people always have needs that you can provide. And creativity will solve every problem. Thank you Mr. Cleveland.
Redsam Photography Galleries and Fine Art Prints
1 年Side doors is a critical on-going and growth strategy, I always called them “escape hatches” to build outside relationships and conversations that could be your next…
Associate Creative Director, Copy MRM New York
1 年wonderful and realistic advice!