Survival First - This Next
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Our biggest hardwired need is survival.
But the thing that comes next is closely linked to it.
It's status.
Our relative position to everyone else.
It goes back to tribal times where status determined in you ate today.
High status, get food. Low status, go hungry.
The situation now isn't that bad for many people, but the drive to gain and maintain it is.
There are different status indicators. But the big ones are:
Cars
Houses
Clothing
Jewelry
Partners
What's the implication for us as marketers?
Simple buying from you should protect or raise your client's status.
You don't just come out and say that though. That would be weird.
You do it by emotional association.
The looks you get as you drive by in your new car.
The subtle glance at the clasp on your Gucci handbag.
Living your best life with an amazing partner because you wear Bvlgari perfume.
The smile on the face of the person who got promoted and now has the corner office everyone else wants.
If buying from you raises status you'll find it easier to make sales. You'll also be able to charge more than your competitors.
Up status. Up Sales. Up profits.
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
1 年Great article William ??
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 年I love this post - it's so true that we're always striving for something, even if we don't vocalize it. It's like we have this internal drive to constantly improve and better ourselves, whether it's in our personal or professional lives. I think that's what makes us human - we're always pushing for more, and never settling for mediocrity. Thanks for sharing this thought-provoking message!
Show me what I'll gain or what I'll lose. What I gain will send a positive message