Survey Emails

Surveys provide incredibly detailed feedback for businesses. When asking people to fill out a survey, it’s wise to rely on the same conversion tactics you would use in the rest of your marketing.

Barbell Shrugged

We call this the “Call to Arms” technique. Barbell Shrugged (a strength and conditioning podcast) is asking listeners to give feedback that will shape future products.

They also segment the data by asking men and women to fill out different surveys.

CrashPlan

Remember this famous line from Jerry Maguire?

That’s what this email is asking. It’s a nice, clean email with a strong call to action. Exactly what users need to get going.

RunKeeper

Here’s a much more personal example. It works because it’s not pushy and it doesn’t feel like a marketing email … it feels more like a friend asking for a quick favor.