Survey: 51% Of Gen Z Women Prefer TikTok, Not Google, For Search | The Best Free And Paid Reword Generators In 2023 + More!
Neal ?? Schaffer
Helping SMBs Scale w/ Digital Marketing | Fractional CMO | Global Speaker | 6X Author [Digital Threads, Maximizing LinkedIn for Business Growth, Age of Influence] | University Educator | Fluent in Japanese and Mandarin
Last night I went to my first local networking event post-Covid.
There used to be a TON of events here in Orange County before the pandemic, and now events are starting to come back, although very slowly.
Going to a networking event is a great way to validate your ideas. You meet people from all sorts of different industries, and one thing I realized was this: Everyone needs marketing.
As I was talking to one person, who started asking me lots of questions about marketing because she wanted to launch her own clothing store, I literally told her, "If you can wait a few months the playbook you need will be published as my next book."
Regardless of your role or company, networking is a core skill and really should be a central part of your infrastructure as a professional. The people you meet, the knowledge you learn, the ability to practice your own pitch, the potential to connect the dots leading to new business, etc...the benefits are numerous. Take a minute after reading this newsletter to go on Eventbrite or Meetup.com and find a local networking event that you can attend in the next few weeks!
On to my recommended content for the week!
My Latest YouTube Video
The Future Of Content Creation: How AI Is Revolutionizing The Industry
AI is revolutionizing content creation, making it easier than ever to generate ideas and optimize for search engines. But with so many AI tools available, where do you even begin? In this video, we'll dive into the world of AI and its role in content creation. From AI-powered ideation to automated creation and optimization, we'll cover it all. Plus, we'll share our top recommendations for using AI effectively. Don't worry, we'll also talk about the importance of keeping that human touch in your content. Whether you're a content creator, marketer, or business owner, this video is a game-changer. Stay ahead of the curve and create better content faster with AI.
Your Digital Marketing Coach Podcast
EPISODE 336 - Rediscover The Power Of Email Marketing: Nurturing Customer Relationships And Maximizing Profits
Get ready for another sneak peek into my upcoming book.
A couple of episodes back, I asked you to think about the power of user-generated content in your social media marketing. Today, let's turn our attention to the untapped potential of email marketing. Brace yourself, because we're about to uncover some mind-blowing stuff!
Email marketing isn't just alive and kicking; it's a heavyweight champ, bringing in 40 times more new customers than social media. But we're not just talking about basic promos here. We're diving deep into building meaningful relationships.
How?
By focusing on consistent communication, lead magnets, killer content, and guiding customers through their journey. And here's the cherry on top: welcome emails and lead nurture sequences that will leave you amazed, with an 80% open rate and a whopping 320% increase in revenue!
But wait, there's more.
We'll also explore how promotional emails can strengthen relationships, boost brand awareness, and showcase your products or services. Plus, we'll talk about the power of time-bound discounts and event emails to level up your customer interactions. And finally, we'll reveal how you can personalize each email experience for your customers by leveraging special occasions. So get ready for a wild ride that will revolutionize your email marketing game!
A.I. Marketing
AI copywriting tools have taken the marketing world by storm! These nifty platforms make content creation a breeze, saving you time and money. Sure, they might lack that human touch, but boy, are they fast! I use AI copywriting tools every day to whip up killer articles and social media posts. And let me tell you, their optimization feature is a game-changer for Google rankings. Trust me, if you want to level up your content creation, these apps are a must-have. The possibilities are endless!
Are you a marketer or a content writer looking to make your content stand out? We all know how frustrating it can be to hit a creative block. That's where reword generators come in! With these handy tools, you can breathe new life into your content without losing its original meaning. Whether you want to revamp an entire piece or just need some fresh inspiration, AI reword generators have got your back. We've done the research and found the top reword generators to help you create quality content. Give them a try!
AI-generated content refers to text, visuals, or audio created by artificial intelligence (AI) and machine learning algorithms, rather than human intelligence. These algorithms sift through large datasets to understand patterns in language and style, which enables them to generate content that can often convincingly imitate human-like expressions. Current tools range from simple auto-complete features to more sophisticated systems that can write entire articles.
Recommended Tool For The Week
Look And Sound Your Best With Riverside!
Record in studio quality without the studio. Transcribe, clip, and edit within seconds.
Social Media Marketing
We all know Instagram is the place to be these days. It's like everyone's a professional photographer, sharing snapshots of their lives. But did you know that businesses can cash in on Instagram too? Whether you're looking to connect with customers or turn your feed into a money-making machine, having a solid strategy is key. From building brand awareness to boosting sales, I've got some killer tips to help you master Instagram and get the best ROI.
Pinterest has come a long way from being a simple image-saving platform. Now, it's a powerful tool for growing your audience, connecting with others, and making money. While the structure of Pinterest hasn't changed much, its potential for businesses has skyrocketed. That's why I've gathered 19 board ideas that can give your business a serious boost. So, sit tight, and let's dive into these game-changing strategies!
领英推荐
Short videos are all the rage these days, thanks to TikTok and Instagram Reels. But let's not forget about Facebook Reels! While it may have joined the trend a bit later, it's definitely worth your attention. In fact, Facebook Reels can be a game-changer for content creators. The best part? You can repurpose content you've already made. In this blog post, we'll walk you through everything you need to know about Facebook Reels, from creating to sharing your awesome short videos.
If your marketing team is feeling the pressure to do more with less, you're not alone. But here's the thing: measuring the value of your efforts on social media is totally doable. We'll look into some real-life social media case studies that'll blow your mind. You'll see how marketers are using organic campaigns to drive traffic, generate leads, and make sales. Plus, we'll show you how to measure your own results using Agorapulse's awesome social ROI tool. So let's get ready for some serious marketing inspiration!
Running your own social media marketing agency can be tough, especially when you're just starting out. Balancing client work and finding new ones is a juggling act. So, how do you manage your time effectively and keep your team on track? We've got your back! We reached out to social media experts and agency owners who've been in your shoes. They shared their top time-saving tips for social media management. Get ready to level up your game!
If you're targeting a younger audience, chances are you need to be on TikTok. It's one of the fastest-growing social apps out there, with millions of downloads and endless trends. It's where stars are born and products fly off the shelves. Brands that get TikTok and its users can achieve their marketing goals with awesome videos and ads. Still not convinced? Check out the latest TikTok stats to see why partnering with TikTok creators is a smart move for influencer marketing.
Did you know that online eCommerce sales are projected to reach a whopping US$7 trillion by 2025? That's insane! But here's the thing, with all that growth comes fierce competition. eCommerce business owners will have to fight tooth and nail to attract new customers. That's where Facebook comes in. With nearly 3 billion active users and counting, it's a no-brainer for boosting your eCommerce business!
HubSpot's recent Consumer Trends survey found that a whopping third of consumers are using social media apps to search for information. This means that traditional search engines aren't the only game in town. Brands need to pay attention to how consumers are searching and optimize their content accordingly. By optimizing your social media content for search, you'll increase your chances of getting noticed by your target audience and appearing in relevant search results. It's time to cut through the noise and get discovered!
Digital First Mastermind Community
Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image below for more details!
Influencer Marketing
Did you know that influencer ad spend is growing faster than traditional adverts? According to Insider Intelligence's Influencer Marketing 2023 report, brands are being urged to rethink their campaign strategies to keep up with the influencer craze. As more businesses jump on the influencer marketing bandwagon, people's ad consumption habits are changing. This means that old-school ads might not be as effective anymore. If you're an advertiser, it's crucial to stay in the loop and adapt to these changes to maximize your ad investments.
In 2022, global influencer marketing spending went through the roof, growing by a whopping 21.5% to reach an eye-popping $29.14 billion! Experts predict that in 2023, it will rise by another 16.9%. Brand marketers are getting in on the action, investing in a whole army of macro and micro influencers who are using social media to promote products and brands to their peers. PQ Media's research shows that millennials and iGens are spending more time on social media, making them the perfect target for influencer marketing. In fact, they're creating a buzz online about brands and products like never before. If you want to ride this wave of popularity, now's the time to take action!
Influencer marketing has totally changed the game in recent years: platforms like Instagram and TikTok are now goldmines for B2B brands to collaborate with influencers. 72% of Gen Z and Millennials are actually following influencers on social media! So, if you're a B2B brand looking to level up, Influencer Marketing 2.0 is the way to go. Here are real-world case studies to show you how modern B2B brands are using Instagram and TikTok to revamp their marketing strategies. We'll dive deep into the impact of Influencer Marketing 2.0 on brand authority and audience engagement. Plus, we'll give you loads of practical tips and advice to help you thrive in this constantly changing landscape.
Businesses are always on the lookout for new and effective ways to boost their marketing game and get the most bang for their buck. Did you know that, on average, brands make $5.20 for every dollar they spend on influencer marketing? And when it comes to email marketing, the average return is a whopping $44 for every $1 invested! Now, imagine what could happen if you combined these two powerful strategies. The potential for an even higher ROI is huge!
Search Engine Optimization
A recent survey by Her Campus Media, a Gen Z media and college marketing company, revealed that TikTok has become the go-to search engine for over half of Gen Z! It's crazy how much influence it has on their purchase decisions compared to any other platform out there. Even Google, the search giant, is starting to see TikTok as a major threat. In fact, TikTok has even introduced search ads! So, even though TikTok isn't a traditional search engine like Google, it's crucial for your brand or business to be visible whenever users search for relevant topics, your products, or anything related to what you offer.
SEO for publishers is the process of optimizing online publications for search engines. SEO helps make content more visible on search engine results pages (SERPs). So publishers can grow organic traffic and work to generate more revenue. News and industry media sites rely heavily on ad revenue. So driving more impressions and clicks with SEO helps them stay profitable.
Are your blog posts not getting the attention they deserve? Are you frustrated with a low Click-Through Rate (CTR)? Don't worry, you're not alone. In today's digital world, standing out can be tough. But here's the good news: there's a game-changing solution to boost your blog's CTR and elevate your online presence. Ever thought about analyzing your SEO Title Size? Yes, the size of your blog post titles is crucial for capturing your audience's attention amidst the sea of online content.
The Rest
In a world flooded with content, it's crucial to optimize your content to boost visibility and engagement. Content saturation affects every niche, making content optimization a must for online success. It's not just about creating quality content anymore – you need to meet search intent, make it easy to consume, and follow SEO best practices. Content creation is no walk in the park! Mastering content optimization is essential for any brand looking to build a strong online presence.
LinkedIn is a marketing goldmine with over 810 million users; with over 61 million of them big shots who make business decisions. They're way more likely to spend money than any regular person online, making them super-valuable. Plus, LinkedIn is all about B2B - that means you'll find plenty of business owners and workers using it. In fact, lots of B2B companies have used LinkedIn ads to reach new customers. So let's dive in and figure out how to create awesome LinkedIn ads that get people clicking and buying.
Thanks for reading all the way to the bottom. If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.
Warm regards,
Health Care Assistant at Ifeoluwa maternity home, digital marketer
1 年Thanks for posting
? Fill Your Pipeline With Content that Connects ? 7-Figure Business Coach ? Podcast Guest ? Ex-Agency Founder ? WSET 2 ??Sommelier
1 年Kevin Rosen and I just started in person networking again, Neal ?? Schaffer. It feels good to help others and validate in public again.