The Surprising Problem With Our Fractured Adtech Market
In this first issue, we're excited to share valuable insights and industry updates that can help you maximize your Ad Revenues
Challenges
The media ecosystem is in flux, presenting challenges and opportunities for publishers. With privacy legislation such as GDPR and CCPA driving up compliance costs, projected to reach $6.6 billion by 2029, publishers are grappling with expenses related to data privacy software
The looming deprecation of third-party cookies further complicates matters, posing a threat to programmatic advertising
Amidst this upheaval, ad tech companies have emerged to help publishers adapt.
In response to these challenges, ad tech companies have proliferated, with the industry valued at $886.19 billion in 2022 and an expected annual growth rate of 13.7%. However, the abundance of adtech solutions has led to trust issues among publishers.
Innovative Solutions
Audigent's Hadron ID
Audigent has taken a unique approach with its Hadron ID, utilizing real-time signals to bridge the gap between publishers and buyers in cookieless environments. This innovation provides a potential solution to the challenges of changing data privacy regulations.
Research and Standardization
Research is essential to address the complexity of identity solutions
Collaborate and Adapt
In these rapidly changing times, collaboration within the publisher group
This article was originally published in Grit.
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By analyzing past performance, enhancing content, and optimizing technological infrastructure, publishers can prepare for the upcoming peak season in Q4 and maximize their ad revenue.?
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Meet Team Adapex
Join Us at DMexco
As DMexco, the biggest premier Digital Marketing and Tech Event is around the corner, join Debra Fleenor, Founder and CEO of Adapex at the event, as she collaborates with the industry pioneers to shape the future.? Debra will host exclusive media interviews to gather insights from leaders and innovators. If your company is championing first-party data, seize the opportunity to connect with her. The results will feature in Debra Fleenor 's Grit Daily column.
Adapex at Digiday Publishing Summit
In a challenging economic environment, publishers are rethinking their growth strategies. Sales and editorial teams are operating under tighter constraints, and consumer revenue teams are seeking ways to engage readers effectively. Join Adapex's CRO, Andrew Moscowitz, at the Digiday Publishing Summit, where industry leaders are driving innovation. Share your insights through media interviews and look forward to Andrew's feature in Grit Daily. Interested in an interview at the Summit??
Don't miss this opportunity to shape the future of media and advertising.