The Surprising CRM Stats You Should Know (But Probably Don’t)
Yuvika Iyer
Career & Personal Branding for CXOs | Ex-Recruiter Who Knows What Opens Doors (and what’s just noise) | Executive Resume Writer & LinkedIn Profile Consultant | Stand Out → Get Noticed → Level Up
Technology is transforming business.
It has become deeply embedded in all spheres of a business. And not without reason too.
Here, I am taking a shot at how Customer Relationship Management software, popularly known as CRM is so vital for businesses.
Naah! That’s not for me.
As a small business owner or a digital nomad, you may say that.
I am not going to convince you or even reason with you.
I have just one thing to show.
Pure and simple facts.
I am sure; you can spare 7 minutes to know more.
So, here goes.
CRM is all rage today. For all the right reasons too. Whether you accept or not, businesses have ushered into a new era. It is an era where two things define the fine line between survival and extinction. They are:
(a) Being customer-centric
(b) Valuing the newer crop of more informed, highly connected customers
So, today the survival or extinction of business is heavily dependent on its ability to retain customers.
Something may be trivial and not-so-important to you as a business owner. But for a customer, that trivial matter may define their brand loyalty. So, when it comes to customers:
“Every single thing is important.”
Keeping this in mind, what is the question that comes to your mind?
Something like: “What role does CRM Software play in this?”
CRM Software is Customer Relationship Management Software. It is a software designed to build, nurture and maintain a relationship with your customers. This write-up is not meant to discuss the intricacies of a CRM Software. Naturally, I am skipping that part.
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Thanks for reading !
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2 年Yuvika, thanks for sharing!
Founder of Informed Training - Financial Services CRM Trainer?intelliflo office ?Zoho CRM & more-user training, best practices, workflow creation-helping clients achieve more-use IT or lose IT
6 年Thank you for your time Aimee and help. Very friendly and Professional. Will update privately re ref thx and document.
The Zoho Books accountant | No-nonsense, customer focused chartered certified accountant who specialises in providing accountancy services to service based, limited company businesses, in the UK
6 年Interesting article. When CRM software integrates with your accounting software you experience 'something else'! End to end software from your customer's order right the way through to receiving the money and dealing with after sale procedures - it's fantastic (especially as it massively decreases the amount of duplicated information) Bingo, time = money! Paula Atherill, Eileen Murphy, Gary Feuerstein