Surprise! LinkedIn page premium is actually good

About 80 EUR per month and a lot of features which I will not be mentioning, since we and our clients found them useless.

But two key functions that might help you a lot:

Now, your page can auto-invite all its visitors to follow it

This is a big thing. Usually, only relevant people (such as potential clients and employees) visit your page.

Now, with premium, you auto-invite them to also follow your page.

On our own company page, the numbers are clear: we got a new relevant follower for each 2 EUR paid for the premium.

This is actually insane if you compare it with tens of EUR, which you need to spend in order to get a new follower via the paid commercials here.

Now you can actually see that this specific new follower was earned by this function:

You can also see some of your company page visitors who did not accept the auto-invite

I have no idea why they decided to show us only one visitor per day and how exactly they chose the one we see. Still, this is a nice feature and may be used both in sales and recruitment.

And there is one more relevant bonus for marketing guys..

Not with the free 30-day trial, but after you pay your second month of premium, you get an email with a voucher for a 450 EUR LinkedIn ads campaign.

That is generous, and you may find it useful since a single paid impression of an ad on LinkedIn might cost you about tens of euro cents. Hence, before you decide to spend this kind of money, you might appreciate an option to test drive the campaign.

Just be patient with the Ads Manager. It will take some time and effort to launch the campaign.

And that is it from my point of view, but some of you might be interested in the full view of the Page Premium features: