Surfing for Innovation Success

Innovation is like surfing. If you want to catch a big wave, you have to be out there early, paddling hard, and watching for the right opportunity. When you see it coming, you have to act fast and commit fully. You might get wiped out a few times along the way, but if you stay focused and keep paddling, eventually you'll catch that wave and ride it to the beach.

The same is true in business. If you want to be successful, you have to be constantly on the lookout for new opportunities. You have to be willing to take risks, and you have to be prepared to fail sometimes. But if you keep your eye on the prize and stay focused

When you ride the wave of innovation, you are propelled forward by the power and momentum of the wave. If you can stay on top of the wave, you will travel faster and further than you ever thought possible. But if you lose your balance or fall off, you will be quickly washed away by the whitewater. Tumbled around not knowing which way is up and what happened.

Those who can harness the power of innovation and creativity will be successful, while those who cling to the status quo will soon find themselves left behind. In this blog post, we will explore how to succeed in business by being creative and innovative!

You can see the swell on the horizon. The surface of the water is changing.

Now it is really about picking the right wave. Like new technology, lots appear great, especially from far away.

You will see many surfers riding other waves ( of change) and want to join in, but the best Surfers, for reasons they can perhaps see, but mostly feel, know which ones to sit out. They also don't want to all be on the same wave.

Use all the information at your disposal - weather, wind, swell, tide even barometric pressure, to pick the right time to get in the water and go surfing.

Surfers can't ride every wave, nor every other one, being selective is essential, as is being patient. You can waste a lot of time and energy trying to chase too many waves.

What you don't do, is more important than what you do.

Then timing is critical

When do you start paddling to get to a point where the energy of the wave takes over?

Being too early is tiring and you'll never make up for it.

Being late can work, but is often messy.

The amount of effort is far less important than the speed to which you commit, and the short impulse of energy you create.

If you get your timing right, your max speed aligns with the right gradient and you shoot off effortlessly immediately. It's all about the timing, not the effort.

When done right everything fits into place and feels just right.

Just like business innovation, the right amount of effort, not on too many items, using the information and factors on hand and using the right amount of energy, and getting the timing right. Bingo.