Not Sure What to Share? Try This.

Help! I don’t know what to share!

Sound familiar?

One of the best ways to build your personal brand and grow your business online is by letting yourself be seen and consistently creating content to showcase your ideas and expertise.

However many early-stage entrepreneurs I speak to struggle when it comes to creating content because they don't know what to write and they don't know how much of themselves to share publicly.

As a result, they don't write or share anything.

This is a dangerous place to be because when it comes to building your personal brand online:

out of sight = out of mind = no revenue

How do we solve this?

Let me introduce you to my Personal Brand Framework ?.

This is a framework I came up with and use in my 1:1 Personal Branding Strategy Session to help my clients gain clarity around their personal brand, create content with confidence and connect with their ideal clients so they can:

be seen = become top of mind = earn more revenue

So how does it work?

Have a look at the first image below.

Here we have two circles that overlap.

The circle on the left represents you and your future self. The circle on the right represents is your target audience and ideal clients.

Where these circles overlap is effectively your personal brand.

I define a personal brand as:

the public persona through which you speak to your target audience and connect with your ideal clients.

Now, please note this exercise takes quite some time to complete. It requires a lot of deep thinking and reflecting and research. So for the purposes of this email I'm going to give you an overview of the steps to hopefully inspire you to view your personal brand in a new way and more importantly gain confidence to create your own content and start connecting with your ideal clients!

How To Use The Personal Brand Framework ?.

1. Fill the Your Future Self circle with as many words as you can that help describe who you are and who you aspire to be.
2. Fill the Your Target Audience circle with as many words as you can that help describe your target audience and ideal clients.
3. Now circle 2-4 words that appear in each circle. For example, in the diagram below the words Business, Leadership, Design and Wellness appear in both circles.
4. This is the common ground between you and your ideal clients.
5. These four words become your Content Pillars in other words the subjects you enjoy writing, speaking, sharing ideas about that your ideal clients also enjoy.
6. Write/create content on these topics through the lens of the service you provide.

The examples of topics shown below are quite broad so the next step in this exercise would be to get even more specific and connect them to your business and the service you provide.

This framework is a really great tool to revisit every so often to help keep you on track with your content topics and also to inspire ideas to help you stay consistent.

It also takes away the mental fatigue that comes from not having a direction or purpose behind your content creation.

Most importantly, it is designed to give you clarity and confidence to share your ideas!

Note also, there is no faking required when it comes to building your personal brand.

This framework is about getting clear on who you are, who you serve, and where your area of expertise lives.

This is how you build your personal brand from a place that is beautifully unique and authentic and that cannot be replicated.

I hope you found this useful and it has inspired you to get started creating content for yourself and your audience.

And if you'd like to book a 1:1 Personal Branding Strategy Session with me to guide you through this exercise in more detail, hit the link at the end of this post and book a virtual coffee with me.

Book a Virtual Coffee Chat with me here: