The Sure Thing: Why 'Sure' is the Most Passive-Aggressive Word in the English Language
Arpit Goel
Building Communities I AI, Tech, Climate, HigherEd I Founder, AI Capitol I Voiz Academy India WhatsApp Community I Member: HBSO, Wharton Online, WEF Digital I COP28 Ambassador I Learning German, AI and Tech Investor
Have you ever asked someone a question and received a halfhearted "sure" in response? Did it leave you feeling vaguely annoyed, like they didn't really want to do what you asked but felt obligated to say yes? If so, you're not alone.
"Sure" has become the go-to response for many people who want to appear agreeable without committing themselves fully. It's a noncommittal way of saying "yes" that often masks underlying reluctance or apathy. But this seemingly harmless word can be incredibly frustrating and even manipulative, leaving the person making the request unsure of where they stand.
Why "Sure" Sucks
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The Case for "Yes" or "No"
Saying "yes" or "no" may seem simple, but it's a powerful communication tool. When you say "yes," you're expressing enthusiasm and willingness. When you say "no," you're setting clear boundaries and expectations. Both responses are valuable because they provide clarity and promote honest communication.
Of course, there are times when a simple "yes" or "no" isn't appropriate. If you need more time to think about a request, you can say something like, "Let me check my schedule and get back to you." Or, if you're not interested in doing something, you can offer an alternative solution.
But in most cases, a clear "yes" or "no" is the best way to respond to a request. It shows respect for the other person's time and energy, and it helps to build stronger, more authentic relationships.
So, next time someone asks you a question, ditch the "sure" and say what you really mean. You'll be surprised at how much more effective and satisfying your communication becomes.