Be Sure to Benefit from Spontaneous Sales

We’ve all been there; headed to the shops knowing exactly what we need and ended up with more after spotting a bargain or something that will come in handy, or impulsively buying a snack or post-shopping treat.

Research?in the United States has shown that impulse buying accounts for 40-80% of purchases, with over?87% of shoppers?admitting to making impulse buys.?Therefore, if you’re a retailer you should really be taking advantage of this behaviour.

So, what products should be placed in those prime store locations to maximise spontaneous sales?

Gum

Chewing gum is as popular as ever with some?374 billion?pieces being sold worldwide every year, representing 187 billion hours of gum-chewing.?Often grabbed on impulse at the checkout they are certainly SKUs to stock.

Much loved brand Mentos is one of our favourites.?Established 90 years ago, Mentos’ gum is refreshing, long lasting and comes in a handy container, which consumers keep in desk drawers, handbags and cars in countries across the globe.

Confectionery

We naturally associate confectionery with positivity and eating sweet treats releases feel-good brain chemicals that bring us a much-needed moment of happiness, hence why sweets and chocolate are regularly purchased on impulse.?

However, new legislation is coming into force in England and Wales in October in relation to food and drink that is high in fat, salt and/or sugar (HFSS), and there will be restrictions on where these items can be displayed.?Therefore, HFSS compliant SKUs like sugar free lines would be our recommendation.?

Beauty

We suggest stocking a selection of small grab and go beauty items.?These include things like hand cream, lip balm, cosmetic pads and cosmetic brushes, as these are perfect impulse buys for having on display at till points.?

They are essential everyday items to many, so numerous consumers will add them to their basket ‘just in case’ they’re running low.?Single-use face masks are also ideal as they offer the perfect pampering treat at a low price point.

Air Fresheners

75% of our emotions come from our sense of smell, so having a sweet-smelling environment makes us feel good.?Therefore, home fragrance lines like reed diffusers and candles make for great impulse buys.???

Car air fresheners are also a good option with many families looking for a scent boost after transporting the children from a hot summers evening football match or having grabbed a quick takeaway and eaten it in the car.

Grazing

The healthy grazing category has come a long way over the years and the health conscious among us are no longer limited to a piece of fruit, with dried fruit, nuts and vegetable crisps becoming increasingly popular.?Many of these products are also HFSS compliant so can remain in those key areas like end of aisles, till points and store entrances long term.

Sometimes you have to plan for the impulsive so check out our website pricecheck.uk.com and boost your offering today.

To place an order you can do so online or contact our sales team on: +44 (0) 114 244 0887 /[email protected]