Supporting the growth of MSMEs Through E-Commerce in Kenya

This past July, Winnie Gor Communications Africa (WGCA), was glad to partner with BrighterMonday Kenya, in hosting a stakeholder forum called to discuss the important role of the E-Commerce sector in supporting growth of Micro, Small, and Medium Enterprises (MSMEs) in Kenya.

The Kenya MSME sector remains a vibrant landscape that boasts over 7.4 million MSMEs, mainly young entrepreneurs in various trades and services, collectively contributing about 40 per cent to the country’s Gross Domestic Product.

With E-Commerce emerging as a powerful force in driving economic growth, BrighterMonday Kenya, looking to empower and partner with MSMEs, launched the e-Biz Kwa Vijana program in May 2023. Funded by USAID through the e-Trade Alliance, E-Biz Kwa Vijana, is a ground-breaking e-commerce development initiative that sought to train 1,000 MSMEs in E-commerce and digital marketing skills while on-boarding 600 MSMEs onto e-commerce platforms.

According to Chris Otundo, the Chief Executive Officer of BrighterMonday Kenya, the E-Biz Kwa Vijana program represents the firm’s commitment to bridging the talent gap in Africa while helping to unlock opportunities for the economic empowerment of young entrepreneurs and MSMEs.

Having imparted e-commerce and digital marketing skills to over 2,000 beneficiaries while successfully onboarding 632 of these onto online trading platforms, WGCA was asked to help organize the E-Biz Kwa Vijana close-out event that also doubled up as a stakeholder engagement session on the Kenya National E-Commerce strategy that was launched in December 2023.

Our brief covered planning & execution of all PR and event management needs including Event conceptualization, Program management, Supplier management, Content development as well as Media relations. With the internet penetration rate currently at above 74 per cent, the country finds itself in an ideal environment for e-commerce growth.

As a budding SME, WGCA is delighted to be among the growing businesses that are taking full advantage of the E-Commerce sector in not only delivering modern solutions to our clients but to also reach and engage with our existing and potential clients.

We welcome opportunities to collaborate and build new business relationships in harnessing the limitless potential for business expansion and growth in the continent.

Speak to us today, for all your strategic communication needs….

Ends…