Support your ABM efforts with SEO

Do you know what I see as one of the biggest marketing challenges in the B2B world today? Being a marketing agency, we at Skalegrow work with B2B companies in diverse sectors including IT, tech, embedded systems, and a few more. Regardless of the industry, one problem stands out in most of them.

It is the lack of INTEGRATED MARKETING practices. Siloing still exists in B2B marketing teams. As a result, many businesses operate different marketing channels in isolation.

One great example of this is not using SEO to ‘push’ your ABM activities to the next level.

Yes, SEO can improve the results of your ABM campaigns. Here are 2 ways to do this:

1. Improving the discoverability of your website or content using industry-specific keywords - Are you targeting specific industries using your solutions? Then try using long-tail keywords by adding industry-related terms to your core keywords. For example, at Skalegrow, if we were to target SaaS companies, we would use keywords like ‘saas marketing agency’.
2. Excellent user experience - Improving website speed can help retain more accounts on your website in a given time. SEO tactics like proper internal linking, industry-specific content, and good website navigation can help better convert customers when you send traffic from your target accounts using other channels like emails.

Since I wanted to keep the content short, I am not getting into the details of how to implement these tactics. If you need any further help, please feel free to reach out to us at [email protected] .

That's all for the week. I hope you found the content useful.

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Leverage marketing to grow your B2B business

Want to grow your B2B business with innovative marketing tactics? Check out Skalegrow , a new-age B2B marketing agency that will help you implement marketing strategies that align with your business goals. Write to us at [email protected] to know more.