Supply Chain by Amazon: Redefining Logistics Excellence
Credit: Getty Images

Supply Chain by Amazon: Redefining Logistics Excellence

Prepare for a logistics revolution like never before, thanks to Supply Chain by Amazon!

In a groundbreaking move, Amazon has elevated the supply chain game by seamlessly integrating its existing individual practices into a cohesive powerhouse. This innovation, aptly named "Supply Chain by Amazon (SCA)" presents a fully automated suite of supply chain services that efficiently transports your products from manufacturers to customers on a global scale.?

It's more than a service; it's a comprehensive end-to-end solution designed to ensure consistent product availability, enhance shipping reliability, and deliver substantial cost savings.

With Supply Chain by Amazon, businesses can now enjoy the convenience of streamlining their supply chains, tapping into faster and more reliable shipping, all while significantly reducing operational expenses.

Amazon sellers can now leverage Supply Chain by Amazon, a suite of programs that gets your products from factory to customer quickly, reliably and at lower cost.
Supply Chain by Amazon brings Amazon’s advanced capabilities to your entire supply chain. Combine services through Amazon Global Logistics (AGL), the Partnered Carrier Program (PCP), Amazon Warehousing and Distribution (AWD), Fulfilment by Amazon (FBA), Multi-Channel Fulfilment (MCF), and Buy with Prime. Sellers can now enjoy optimised inventory placement, automated replenishment for their sales channels, and reduced costs for shipping and storage.         

Before we delve into how SCA will reshape Indian supply chains, let's get acquainted with the essential components that make it all possible. These components: AWD, AGL, FBA, MCF, and PCP—will play a crucial role in our journey to understand the SCA revolution.

  • Unlocking the Power of AWD: Amazon Warehousing and Distribution - Think of Amazon Warehousing and Distribution (AWD) as your versatile storage solution. It safeguards your inventory, positions products strategically for customer demand, and even automates replenishment. With AWD, your products are always within reach, ready to meet customer needs.
  • Crossing Borders with AGL: Amazon Global Logistics (AGL) simplifies the complex task of moving products from manufacturing facilities to customers across borders. It handles everything, from customs clearance to ground transportation, making international trade a breeze.
  • The Efficiency of FBA: Fulfilment by AmazonFulfilment by Amazon (FBA) is the cornerstone of efficient order fulfilment. It takes care of picking, packing, and delivering products to customers, all while benefiting from SCA's streamlined processes and automated replenishment.
  • Navigating Domestic Logistics with PCP: Preferred Carrier Partner ProgramThe Preferred Carrier Partner Program (PCP) streamlines domestic transportation. It offers reliable transit times and cost savings, ensuring your products reach Amazon Warehousing and Distribution (AWD) centres in India efficiently.
  • Expanding Your Reach with MCF: Multi-Channel FulfilmentMulti-Channel Fulfilment (MCF) connects your products to various sales and fulfilment channels. Whether customers order from your website through Buy with Prime or another enabled sales channel, MCF ensures efficient delivery, extending your reach.


Now that we're familiar with these terms, let's explore how Supply Chain by Amazon (SCA) is set to transform supply chains, particularly empowering rural markets with its innovative approach.

What exactly are the tangible benefits of Supply Chain by Amazon and How does this work?

Supply Chain by Amazon (SCA) offers several tangible benefits:

  • Ensures Better Stock Availability
  • Faster & Reliable Shipping
  • Efficient Supply Chains
  • Optimised Inventory Levels
  • Streamlined Supply Chain Process
  • Enhanced Visibility and Superior Control

SCA in a nutshell transforms supply chains, delivering efficiency, reliability, and cost-effectiveness to businesses.
Process flow on How Supply Chain by Amazon Works (Source :
How Multi- Channel Fulfilment (MCF) works ?
Image: How does Amazon Multi-Channel Fulfilment (MCF) work? ( Source:

What does this mean for India?

In Indian markets, Supply Chain by Amazon (SCA) is poised to emerge as a game-changer. Businesses are currently grappling with supply chain complexities, making meeting customer demands a challenge.

Nearly 60 per cent of India’s population lives in rural areas, and forecasts indicate that these numbers will remain the same, even in 2050. There would be 800 million people living in Indian rural areas in the 2040-’50s, providing the scale and the markets for rural supply chains to thrive.         

In the midst of India's rapid digitisation efforts, Supply Chain by Amazon (SCA) is set to be a pivotal catalyst for the country's rural supply networks.

Given Amazon's extensive presence in India's rural markets, this is positioned to trigger substantial transformations in the global supply chains.

SCA's mission is crystal clear, and that is to address the fundamental challenges within supply chains.

  1. Their first goal is to ensure a steady product supply, a task akin to taming a wild beast due to India's diverse market and disruptions. But SCA stands strong, determined to conquer this challenge.
  2. Second, they aim to enhance delivery reliability in India's unpredictable logistics network. Timely deliveries are crucial to keeping customers happy, and SCA focuses on reliability like a knight guarding the realm.
  3. Their third objective is a treasure: substantial cost reduction. SCA promises to significantly cut operational expenses, a boon for businesses navigating the market's challenges.

Unlocking India's Rural Potential: A Journey of Transformation

Now, let's fast forward and step into the future, where SCA has taken root in India, poised to transform the supply chain landscape. In this transformed India, rural supply chains are on the brink of an incredible transformation—a transformation that holds the promise of empowering local businesses and artisans.

Empowering Artisans: Craftsmanship from the Heart of India

In the heart of India, artisans craft exquisite handcrafted products. Their creations are infused with culture, tradition, and artistry. Traditionally, their reach was limited to local markets, their incredible talents hidden from the world.

Source: Internet

The Artisan's Craft: An artisan in a small Indian village creates unique products, each a masterpiece. With SCA, their creations are no longer confined to local markets. They are now part of a global stage, where artistry knows no borders.

  1. First Mile Pickup: SCA picks up these artisanal treasures from the heart of India, setting the stage for their journey. AGL ensures that their products cross international boundaries, creating opportunities that were once distant dreams.
  2. Strategic Warehousing: At an Amazon Warehousing and Distribution (AWD) center, these handcrafted gems find a temporary home. AWD's cost-effective storage solutions and automated replenishment make it possible for artisans to focus on their craft while SCA takes care of logistics.
  3. Global Fulfilment: When a customer anywhere in the world admires the artisan's work and places an order, SCA springs into action. Fulfilment by Amazon (FBA) ensures that the product is delivered efficiently, allowing artisans to showcase their craft on a global stage.
  4. Diverse Sales Channels: Thanks to Multi-Channel Fulfillment (MCF), artisans can now connect with customers through various sales channels, expanding their reach beyond imagination.

A Borderless World: SCA's Promise of Global Connectivity

As Supply Chain by Amazon (SCA) unfolds in India, it's set to transform not just logistics but also the very dynamics of rural supply chains. Rural producers, like our honeybee keeper and artisan, are on the cusp of a game-changing era.

With SCA, they're no longer limited by geography; they're empowered to share their products, stories, and talents with the world.        

Turning Dreams into Reality: The Power of SCA

SCA promises to unlock the full potential of Indian businesses and artisans, making supply chains more effective, resilient, and far-reaching. Envision a future where businesses can cut costs significantly, reduce delivery times, and ensure products are consistently available.

Statistics indicate that SCA has the potential to reduce logistics costs by up to 20%. Moreover, it's estimated that this innovative solution can increase delivery reliability by 15%. This is more than just an evolution; it's a revolution.

In this borderless world, SCA promises to be the bridge that connects the aspirations of Indian businesses with the desires of a global audience. It's a testament to the power of global connectivity and the eradication of boundaries that once held back possibilities.

As we step into this promising future, we witness not just a transformation in supply chains but a transformation in the very essence of commerce.

The world is becoming smaller, and opportunities are boundless. Supply Chain by Amazon (SCA) is the wind that propels Indian businesses to sail towards horizons previously uncharted, turning dreams into reality.

#SupplyChains #Transformation #Amazon

Arnab Mukherjee

Logistics Manager @ Hilti Group |Customer Experience | IIM Mumbai(NITIE) |Jadavpur University

1 年

Good read

回复
Prem Kumar

Associate Consultant - 2x Salesforce Certified

1 年

Very Insightful and informative Arnav Saaketh, brother. As someone who worked in Amazon Logistics & done a Research Project on the “Impact of Technology on Freightforwarding” during my Bachelors, I can understand the difference Amazon’s supply chain platform can make in tabbing into the Rural economy.

Jandeep Singh Sethi

| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing

1 年

Thanks for posting

Huma Manzoor

Affiliate Marketing || Digtial Marketing || Love to Connect Like Minded People ||

1 年

Great

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