Supper Apps!

If you live in the West, you might have heard of super apps. If you live in Asia, you are likely to spend most of your ‘screen time’ using one. So what are super apps, and why are they quite revolutionary?

Super apps serve as a single portal to a variety of virtual products and services. Apps like WeChat and Alipay in China, which are the most sophisticated, bundle together online messaging. They have similarities with WhatsApp, social media (Facebook), marketplaces (eBay), and services (Uber).

Because of their versatility, super apps have immediately become ingrained into users’ daily lives.

 A WeChat user in China set up a date with a friend via instant messaging, making dinner reservations, booking movie tickets, ordering a taxi, and paying for every transaction along the only way, using one single app!

Four Trends in Consumer Tech

Everything will become a super app. Companies will start working together to understand their customers better and discover new revenue streams by offering them more unique products and services.

Everything becomes commerce. We're spending our entertainment apps, whether they're video apps, social media apps, messaging apps, and we will be shopping from these apps in the near future.

Technology will mold more into our physical world. The way that we interact with the Internet will no longer be on these small little screens but will be connecting our digital identities with our physical ones.

It's a massive explosion of audio consumption. We are wall to wall covered with podcasts.

Why are super apps becoming so popular? 

Super apps use one platform to connect to an ecosystem of other applications. Mobile users now have up to 93 apps on their phones. Moreover, daily screen time spent on apps has also grown to over 3 hours per day. Customers can now integrate social networking with ordering food, ride-hailing, digital payments, shopping, video streaming, banking, cloud storage services, and other options on one platform with a super app.

Introduction to the life super app.

Welcome to the life info app. Here's what you get. First, the free life app begins with a mobile shopping platform providing convenient, immediate savings on purchases you already make at hundreds of national brands at thousands of locations. Everything from dining to shopping to entertainment and travel. You don't have to change your buying habits

just start saving on the buying habits. Here's how it works. When you're ready to checkout at any of our qualifying merchants, simply open the life app, search for the merchant, enter the exact amount of your purchase.

Tap the Buy button.

A merchant gift card is instantly sent to your phone. Tell the cashier you'll be paying with an E-card. Have them scan the barcode or read the gift card number aloud. And that's it. You'll receive immediate cash rewards that accumulate and are available for future use. Best of all these discounts are stackable with any other coupon offers or rewards you currently have. Additionally, we've also built in all the savings that Groupon has to offer in your location, so without leaving the app, you can take advantage of those savings too. Secondly, the payment processing uses a localized encryption method that directly provides more security than if you are using your debit or credit card. Thirdly the life app can also serve as your financial education platform. With access to financial literacy education videos and premium services to give you the tools to get out of debt.

Stay out of debt and prosper in any economy. All in one easy-to-use mobile app, but that's not all, coming soon will provide an easy connection to the world of cryptocurrencies.

The key strategy to develop a successful super app is to offer convenience and simplicity for customers. Business leaders need to find ways to simplify all aspects of the purchase journey, from discovery to purchase to fulfillment.

Disclaimer: The views in this article are my own and do not represent any entity or my employer whatsoever which I have been, am now or will be affiliated. This article is for informational purpose only and the insights if used should be followed at the reader's own discretion.