Supermom Brand Awards 2025: Elevating Brands Through Consumer Trust
The annual Supermom Brand Awards is back—bigger and better than ever, with new categories and an expanded presence across four Southeast Asian markets: Singapore, Malaysia, Indonesia, and Vietnam. Cast your vote now!
What Makes the Supermom Brand Awards Unique?
Launched in 2018, the Supermom Brand Awards is a 100% consumer-voted recognition that highlights the most trusted products and services for young families. With millions of parents in Southeast Asia relying on peer recommendations and real user experiences, this award serves as a powerful testament to brand credibility and consumer confidence.
Insights from Last Year’s Supermom Brand Awards: What Drove Consumer Choice in 2024?
Beyond identifying top brands, the awards gather valuable insights into consumer decision-making. Here’s what parents prioritized across key product categories in last year’s survey (N=11,120 respondents):
Growing Up Milk
Growing Up Milk – Parents in all four markets choose brands based on how well they meet their child's specific nutritional needs. In Singapore & Vietnam, recommendations from family and friends play a key role, while Malaysian & Indonesian parents place higher importance on affordability.
Baby Diapers
Baby Diapers – Quality matters most to parents in Singapore, Malaysia, and Vietnam, while affordability and brand trustworthiness take precedence in Indonesia.
Family Personal Care
Family Personal Care – Expert recommendations hold significant weight in Singapore & Vietnam, whereas Malaysia & Indonesia favor well-established brands. Across three markets—Singapore, Malaysia, and Indonesia—pricing remains a top deciding factor.
Family Insurance
Family Insurance – Word-of-mouth recommendations influence insurance choices in Singapore, Malaysia, and Vietnam, while brand trust and affordability drive purchasing decisions in Indonesia.
Supermom Brand Awards 2025: Voting is now Live!
We’re excited to announce that the Supermom Brand Awards 2025 is officially LIVE! This is your chance to rally your community and have your followers show their support by voting for your brand.
The Supermom Brand Awards is a 100% consumer voted awards. This means that the awards are voted and decided by everyday parents in Southeast Asia, an opportunity for them to share their preferences, learn others’ perspectives, and even earn rewards for it!
"Being recognized as a Supermom Brand Award winner is a powerful testament to your brand’s impact on parents. Top voted brands means that your brand is TRIED and TRUSTED by families. It means parents can trust your brands to make their lives easier. It also means parents click on that BUY button and RECOMMEND it to their peers with that confidence. That is why taking home a Supermom Brand Award makes such a difference to your business."
- Luke Lim, Group CEO of Supermom Business
Cast your vote today!
Want to find out more about this year’s awards?
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