Supermarkets and E-receipts, is it an equal access playing field with regards to information?
I'v been thinking about this for a while, so, decided to write some thoughts down and get this out there on the Linkedin spectrum, if nothing else than to raise awareness on a subject that could be considered to place visually impaired individuals such as myself at a considerable disadvantage to other consumers, for the purpose of this post, I will be focusing on the online shopping service offered by most supermarkets.
So, before lockdown 1.0
Before Lockdown 1.0 set in and some supermarkets felt the need to switch off highly accessible mobile apps and leave customers with the option of hugely inaccessible websites for food shops, a visually impaired person could use any of the main players, namely, Ocado, Morrisons, Sainsbury, Tesco and Asda.
It should be noted that both apps offered by Morrisons and Ocado respectively were certainly the more accessible, as they are pretty much the same app with different branding.
Tesco and Sainsbury are also pretty accessible now as a huge amount of work and investment has been put into this.
However, we still have 1 major shortcoming with both the Tesco and Sainsbury apps as the receipts given as part of your Customer order do not in fact contain product best before or end of shelf dates.Ocado and Morrisons did previously offer this service, however, since the Covid pandemic, both apps remain unavailable for huge parts of the Country, meaning that many people may be unaware of food dates, so, may be unable to rid themselves of any out of date items.
I often find myself wondering why a standard around the information contained within E-receipts hasn't come into existence?
In the age of so called modern technology and inclusion, just, how easy would this be to achieve?
As ever, thanks for reading, comments / thoughts most welcome.
Stay safe everybody, look out for those around you, and, above all, have a lovely festive break.