SuperFi and The Digital DRA Launch Innovative Partnership to Help Prevent Customers from Falling Back into Problem Debt
The Digital DRA
The Digital Debt Resolution Agency | We don't collect debt. We resolve it.
First-of-its-Kind Partnership Provides Customers with Tools to Save Money and Build Financial Resilience
28th January 2025, London: In an industry first, SuperFi , a leader in financial wellbeing apps, has teamed up with The Digital DRA , setting a new standard for post-debt financial care by empowering customers with advanced money management tools. As part of the initiative, customers who pay their bills on time can earn cashback rewards and access a range of money-saving tools aiming to generate savings of up to ￡1,488 annually.
The partnership reflects a shared commitment to supporting people on their journey to financial stability. Customers of The Digital DRA who have completed their debt resolution journey will have free access to the SuperFi app, which provides a comprehensive suite of tools to help people maximise their incomes, reduce their outgoings and earn rewards for paying their bills on time.
By supporting individuals post-debt, this initiative addresses a critical gap in the debt recovery process, equipping them with a holistic range of tools to prevent future financial distress by helping them to build long-term resilience.
With rising living costs putting increasing pressure on households, The Digital DRA recognizes the importance of empowering customers beyond debt repayment. This partnership provides access to practical resources, ensuring individuals can continue to manage their finances effectively, reduce everyday costs, and strengthen their financial resilience.
SuperFi leverages secure Open Banking technology to simplify money management. The app enables users to view all their bank accounts, credit cards, and Buy Now Pay Later commitments in one place. Its predictive analytics feature alerts users to upcoming bills and potential shortfalls, helping them avoid missed payments. Additional tools include a government benefits and social tariff checker, council tax discount finder, spare-change round-ups to pay off credit cards and cashback rewards for bill payments.
Daniel Calcott , Founder at The Digital DRA, said: “This partnership with SuperFi represents a significant step in supporting our customers beyond the debt repayment process. By providing them with tools to manage and maximise their finances, we’re helping to build lasting resilience and reduce the risk of financial difficulties in the future.”
SuperFi's influence has been profound: 90% of users confirm it helps prevent missed payments, and 86% say it proactively prompts them to contact bill providers if payment issues arise. Additionally, the app has already uncovered over ￡1.5 million in unclaimed government benefits, significantly improving financial stability.
Tom Barltrop , Co-Founder and CEO of SuperFi, said: “We’re excited to partner with The Digital DRA to provide ongoing support to individuals who have recently resolved their debts. At SuperFi, our mission is to help people improve their financial resilience so they can stay on top of their bills and out of problem debt. This collaboration is especially exciting as it marks the first time we’re extending support to individuals post-debt resolution, helping them on the next step of their financial journey.”
How to Access SuperFi
Customers who have completed their debt repayment plans with The Digital DRA can access the SuperFi app in three simple steps:
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If you are not an eligible Digital DRA customer, you can join the SuperFi waitlist at www.joinsuperfi.com.
ENDS
For further information, please contact [email protected]
About SuperFi
SuperFi is a London-based social impact FinTech addressing the lack of support for people in the early stages of financial distress.
Using secure Open Banking technology, the app provides a real-time financial overview, alerts for potential missed payments, and tools to maximise income through government benefits and social tariffs. SuperFi can reduce outgoings and even rewards timely bill payments with cashback, helping users save money while improving their financial wellbeing.
Backed by the social impact fund Fair by Design and leading investors such as Ascension and Force Over Mass, SuperFi has partnered with the Greater London Authority, councils, housing associations and debt charities to tackle the UK’s growing debt crisis. For more information, visit www.joinsuperfi.com.
About The Digital DRA
The Digital DRA, established in 2021, is a Halifax-based debt resolution agency dedicated to transforming the traditional debt collection landscape. By prioritising customer-centric solutions, they aim to eliminate the stigma associated with debt, offering straightforward assistance that fosters motivation and reduces stress. Utilising advanced digital tools, The Digital DRA enables customers to manage their accounts 24/7, providing control and convenience without the pressure of conventional collection methods. Authorised and regulated by the Financial Conduct Authority, The Digital DRA is committed to ethical practices that protect client brands and promote positive customer experiences.