Supercharging ROI: How SumUp Leveraged Video for a 79% Submissions Boost

You've probably seen SumUp 's products all around you. From your local coffee shop to that trendy hat store you love. SumUp, the global financial technology giant, operates in over 35 markets worldwide, supporting more than 4 million merchants. They've raised a staggering $1.5 billion and are scaling at warp speed.

For the last two years Dojo Films has been in cahoots with SumUp's European customer and product marketing teams, fueling the fire of their product sales in England, Germany, Spain, France, and Italy. From Magic Pay to POS and more, we've cooked up tailor-made campaigns for each, serving as their trusty sidekicks.

But here's where the magic happens. Our in-house teams and SumUp's experts have huddled up with the experts at Sumup HQ, cooking up a secret formula for paid ads on Instagram and Facebook. It's all about that comedic touch, those short-form clips, and fun creatives. We're taking it back to the basics, focusing on the very essence of humanity. It's about everyday merchants and their stories, something everyone can relate to.

We're not just brainstorming; we're getting our hands dirty on set, shooting in multiple locations. The secret to our efficiency is using local crews with a centralized management system.

We’re committed to converting their customer base, and boy, are we going all out. We've practically transformed into consultants, crunching data to improve their results. And guess what? We're improving our own game while we're at it. The metrics don't lie – product video on their website has led to a 79% uplift on form submission rates for those who started watching the content and 1 of 2 of those who start watching, finish the video.

Furthermore, interactions across the full page were boosted by 37%.

Corin Camenisch , Product Marketing Lead at SumUp, says,

"Because we work across different markets, we need someone on the ground without having to fly in people all the time. So when we come up with a brief, we sit together and we come up with ideas, Dojo consults with us and brings their points of view forward which makes the whole vision for the project even better."

And as for labeling this relationship? Corin sums it up perfectly:

"Collaborative. Creative. Fast. {...} Dojo feels like a partner to us, and that's why we've been doing so many projects together."

We've become so familiar with the SumUp brand that our partnership is hitting new heights in 2024.

We’re faster, smarter, cleaner - with each subsequent project in a partnership. We want to know your company, do the groundwork locally and lend you the megaphone globally.

You have a story to tell. Dojo Films.