Supercharging marketing and sales with holistic customer advocacy
Partner Marketing Works
A B2B content development and marketing agency with 25 years of thought leadership and content marketing experience.
When customer advocacy is prioritized and proactively managed from end to end, it has a sweeping impact both inside and outside an organization:
Sales—Identification and sharing of best practices, competitive insights, market dynamics, and customer catalysts
Marketing—Promotional materials and testimonials that can be leveraged in many ways across multiple channels
Customer experience—A reciprocal showcase that strengthens customer relationships and stimulates additional opportunities
Case in point
Multidimensional impact and value
PMW interviewed a 思科 account team that had recently inked a deal with Interstates. The 30-minute discovery session led to:
Sales education and enablement
Promotional marketing
Customer evangelism
Third-party media coverage
Social amplification
Holistic customer advocacy is a specialty of Partner Marketing Works (PMW) Inc. Using an agile, cost-effective, two-person model, we’ve helped some of the world’s most successful companies breathe new life into their advocacy, marketing, and sales programs.
Delivering high-touch, high-speed, high-quality content services—on-demand and at scale—we can do the same for you. Learn more
Sales Management | Business Development | Partnerships & Alliances | Data Analytics | Cloud Modernization | Renewable Energy & Utilities | Contract Negotiation
1 年Being in Sales for over 30 years, with global companies through start-ups, I find that capturing customer advocacy continues to be a challenge. A disciplined, committed and consistent approach is what is needed, however, many companies often fall short.
*Open to Sales Leadership or Consulting Ops* Hungry & Collaborative Startup Sales Leader & Coach I 2x acquisitions I VP Sales BrokerBay NYSE: CARR I Gifted Storyteller I Decade of successfully selling w 0 brand awareness
1 年A Wiley veteran around Cisco! Great stuff!