Supercharge Your Super Saturday: A Guide for Agents

Super Saturdays are a golden opportunity for real estate agents to shine. With heightened buyer activity and increased competition, these peak selling periods demand strategic planning and execution. Get the Agent View on how to make the most of Super Saturday, according to Sales Person of the Year - Marshall White - 2023 - Jesse Matthews .

Understanding the Super Saturday phenomenon

“There are definitely some Super Saturdays. Typically, the period between the Grand Final and the Melbourne Cup long weekend, then after Melbourne Cup through to December offers uninterrupted four-week blocks without long weekends that might deter potential buyers,” says Matthews.

By avoiding key sporting events like the Grand Final and Derby Day / Melbourne Cup, agents can position their listings in optimal selling windows.

The last weekend in October, in particular, is a standout. “It is traditionally a monster Saturday,” Matthews says.

Maximising your Super Saturday success

To truly capitalise on Super Saturday, agents must implement a comprehensive strategy:

• Strategic property selection: Carefully curate your listings to align with buyer demand during this peak period. Focus on properties that appeal to a broad demographic and showcase their key selling points effectively.
• Aggressive marketing campaign: Launch a high-impact marketing campaign well in advance of Super Saturday with View.com.au. Utilise a mix of traditional and digital channels to generate maximum exposure for your listings.
• Exceptional property presentation: Ensure your listed properties are presented in immaculate condition. Professional styling, high-quality photography, and virtual tours can significantly enhance buyer interest.
• Leverage the power of open homes: Schedule open homes for maximum impact, considering factors such as weather conditions and local events. Offer refreshments or get a coffee cart in and create a welcoming atmosphere to encourage potential buyers to stay longer.
• Build anticipation: Create a sense of urgency and excitement around your listings. Employ tactics like exclusive previews or opens to generate buyer interest and encourage competitive bidding.
• Post-auction follow-up: Even if your listing doesn’t sell at auction, maintain communication with interested buyers. Follow up promptly with offers and continue to nurture relationships for potential future sales.

By carefully planning and executing your Super Saturday strategy, you can increase your chances of achieving exceptional results and solidifying your position as a top-performing agent.

For more tips and tricks, check out more of Jesse Matthews' agent view here: https://bit.ly/3z4G1ee