Supercharge your SEO with advanced link building strategies

Link building is a great way to boost your SEO [if you’re doing it right]. Let’s look at how you can get great results with advanced link building strategies.

Social media

Social media is an important marketing tool in itself, but businesses often underestimate how links to and from these platforms can benefit your SEO.

An effective [yet straightforward] link building technique is making sure that your website links to your social media profiles, and vice versa. This offers a quick win in terms of SEO and also helps to build brand engagement and awareness.

Outreach

Outreach is one of the most powerful link building strategies out there, but it’s not as simple as just asking other websites to link to your content.

Start by identifying websites that are relevant to your niche and have high domain authority. Then create a [valuable and insightful] piece of content specific to their website. Remember to personalise your outreach email and be strategic about who you approach.

Broken link building

Broken link building is a technique where you find broken links on other websites and offer to replace them with your own content [and a link to your site].

Use a tool like Ahrefs to find broken links, then create replacement content and offer it to the website owner to improve their user experience. It’s a win-win situation for everyone involved.

The Skyscraper Technique

The Skyscraper Technique involves finding and improving upon a piece of content that’s already popular, earning yourself a link in place of the original.

Search online for content that’s relevant to your niche and see what’s ranking, and how it can be improved. This could be adding new data, updated statistics, or stronger visuals. Then, reach out to websites that link to the original piece and ask them to link to yours instead.

Link reclamation

Link reclamation allows you to take advantage of instances where your brand is mentioned online but your website isn’t linked. It’s a simple [yet saucy] strategy that can be incredibly effective.

A great way to do this is to set up Google Alerts for mentions of your brand. Once you find a mention, reach out to the website owner and ask them to add a link to your website.

Competitor backlink analysis

This [powerful] technique involves analysing the backlinks of your competitors and identifying opportunities to get similar links.

Use tools like SEMrush to look for websites that link to your competitors but not to you. Then, reach out to these websites and offer them something of value that would complement their content so they can link back to you.

Resource page link building

This technique involves finding resource pages [that are relevant to your niche] and asking them to link to your website.

Search for your main keywords + “resources” or “links” to find suitable resource pages. Once you’ve identified an opportunity, reach out to the website owner with a valuable resource that could complement their page.

Not sure where to start with link building?

If these techniques are a little too advanced for you, get in touch with Ketchup. We’ll be happy to spearhead your link-building strategy and make sure you get great results.