Supercharge Your Sales: How B2B Integrations Boost Behavioural Economics

Supercharge Your Sales: How B2B Integrations Boost Behavioural Economics

The digital transformation of #B2B operations has become more crucial than ever for retailers. An astounding 80% of B2B buyers prefer to conduct their purchasing journeys online [McKinsey] and it’s estimated that by 2025, over 50% of B2B businesses will have shifted to purely digital transactions [Forrester Research]. It’s not just about merchants embracing digital platforms, it’s about full digital immersion. Integrating B2B solutions into your tech stack is a strategic move that maximises the power of behavioural economics in driving sales.

So, how exactly does this ‘supercharge’ your B2B sales?

?

?Looking Good To Get Ahead

A beautiful, streamlined product catalogue that operates like a well-choreographed dance, tailored to different audiences?! Yes please! The visual appeal and proper ordering of products plays a crucial role in capturing attention, increasing perceived value, earning credibility, influencing decision-making, and building the emotional connection you need to forge with your buyer. Let’s not forget that, even in the wholesale world, it’s a human connection our brands need to make. An emotionally engaged customer has a 306% higher lifetime value than those who are not emotionally connected. [Motista, "The Value of Emotionally Connected Customers"]

Add to this a whopping 80% increase in conversions when high-quality visuals are used, [Shopify "The Shopify State of Commerce Report] and it’s clear why NuORDER is becoming more and more popular with merchants. The ability to build stunning digital catalogues and showrooms has taken wholesale to a new level of aesthetic.

And even better for the bottom line, research shows that buyers tend to associate higher visual appeal with increased product quality and value.

Win, win.

The Right Product, In The Right Place, At The Right Time

And what if you could easily shape your product catalogue to align with what a particular distributor favours?

The way products are ordered and presented can significantly impact the decision-making process. By reducing cognitive effort and information overload, and by strategically arranging your collections, you can nudge your buyer towards making specific purchases.

This is another huge advantage we hear time and time again from our clients using world-leading B2B digital wholesale platforms like JOOR. Easy-to-use line sheets provide fully customisable catalogues, so whether your buyer prefers to shop by style, colour or quantity, your product catalogue fits the bill, every single time.?

?

What’s In A Price??

Yes, price. It’s about time we talked about price. Economies of scale, currency, discounts, taxes… B2B pricing comes with a plethora of complexity. One common ‘eureka’ moment from our clients comes as we discuss the specific details of product pricing set-ups within their B2B integration.

By setting pricing centrally, JOOR, Faire and NuORDER ?clients have seen significant reduction in operational admin for #wholesale channels. Discounting or promotional pricing can be handled with ease too and the integrations even use tax mapping to automatically calculate tax, where necessary, for all sales orders for the countries that you sell in. And for the wholesaler, agreed commissions will be deducted from the sales orders within your retail operating system, leaving your wholesale accounting neat and tidy.

??

Allocation, Allocation.

FOMO. Yes, our wholesale customers experience it too. They’re only human. By emphasising what customers might miss out on if they don't make a purchase, businesses can tap into customers' fear of missing out (FOMO) and drive them to complete the purchase.

Similarly, by offering pre-ordering options for a product that hasn't been released, businesses create a sense of exclusivity. Using our Forward Allocation App, we have enabled clients to show future stock on their webstores. By pushing a specific mix of ‘on-order’ PO quantities to your webstore, we enable pre-ordering for both D2C and B2B channels. Stock is then automatically allocated to pre-orders upon PO receipt. It’s a powerful tool to strengthen important B2B partnerships.?

?

Supercharge!

By enhancing visual appeal, optimising product ordering, simplifying pricing, and leveraging scarcity and pre-booking, you can create a powerful yet efficient sales mechanic, increase purchasing and future-proof your business.

Stay ahead of the curve, embrace the power of #integration, and watch your B2B sales soar.

?

?

Read more about how b.solutions B2B integrations have helped retailers:

The team at ROKA London, selling?bold, beautiful?bags and backpacks from the USA to Sweden, had plans for further expansion. They needed to know what inventory was required, where and when, as they grew at a pace. By integrating Inventory Planner by Sage into their tech stack, ROKA now get real-time, cross-channel insight on sales so they can replenish the right stock, at the right time, optimising inventory procurement.

Luxury British interiors and lifestyle brand,?House of Hackney, integrated NuORDER with their retail operating system, Brightpearl. With stock levels synchronised, selling was optimised, automated and fast. Manual transactions were completely eliminated, saving time and ensuring accuracy.

Faire?has played a significant role in the growth of crafting company, Hawthorn Handmade. And by connecting Brightpearl via our best-in-class integration, Hawthorn Handmade were able to seamlessly position their goods in front of Faire’s audiences, with product, inventory and order synchronising in real time.

Visionary fashion brand, Nisolo, integrated?NuORDER with Brightpearl?and had never looked better.

With?Faire,?Pineapple Island could sell to up to 500,000 retailers (and counting) across Europe, North America and Australia, reaching new markets to grow their wholesale relationships. Connecting Brightpearl via our bespoke integration allowed the team fast, convenient access.

?