Supercharge Your Publishing Processes with Ribbonfish

Who are Ribbonfish?

At Ribbonfish we are working with publishers across the world to make their processes more efficient and automated.

We have seen how broken and manual processes can really hinder a publishers growth and scale and, as a result of these common issues and problems, we have developed some innovative technology solutions to let publishers focus more on what they love doing (creating new works, products and focusing on their customers).

How are Ribbonfish Supercharging Publishers?

We are using Salesforce for a large majority of our products and services.

Salesforce is a customer relationship management solution that?brings?companies?and?customers?together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a?single,?shared?view?of?every?customer.

But whats more, Salesforce has a platform that you can extend and build upon to meet specific requirements (like the challenges publishers face!).

We have used Salesforce to create products such as our?Submission Portal, Author Portal, Publicity, Title Management System and more!

The journey map below shows how we are using Salesforce and other services to meet specific requirements for publishers. This diagram is illustrating the journey a publisher can take to find new and exciting authors and how our products and services can help manage this process (and more!) in an organised and efficient manner.

Marketing Campaign & Submissions Portal

The first elements on the map above show how publishers can use our Submissions Portal (which is part of our Author Portal) service to review and process manuscript submissions from aspiring authors.

Specific processes and workflows can be built into the Submissions Portal, including review processes, automated emails, and upsells.

The submissions portal can be easily turned on and off as required and has a drag and drop builder for rebranding it (e.g., for specific marketing campaigns).

The Author Portal

Once you have found your superstar aspiring authors, you can sign them up and give them access to the Author Portal.

The Author Portal is the ‘one-stop’ shop for Authors to see relevant information about the work they have done for you. This will include things such as access to their royalties statements, information about their works and marketing collateral.

The Author Portal seeks to?enhance, improve and support your relationship?with the author & provides a great?retention, care and service?tool for you.

Title Management / Salesforce & WordPress

Once your new authors are busy writing successful books, you can start to mange the titles on our Title Management System.

The Title Management system can manage all your bibliographic data and can be customised to meet your specific needs and requirements.

Like our Portals offerings, the Title Management System is built on Salesforce and therefore allows you to link and interact with your customers, clients, contacts , Sales deals and more!

We can also build integrations from your Title Management System to your website. We find that most publishers are on WordPress and we have some starter integration packs that can get you up and running fast.

Publicity

Our Publicity Tool lets you easily manage your publicity contacts and tag them with their relevant interests and categories (e.g. ‘Thrillers’, ‘TikTok’er’ & ‘USA’)

You can then use this information to create publicity lists for your new authors works in a cinch. Simply put;?tag?your contacts, use our powerful?search?and?match?to?create?your lists and, when complete, distribute your list to the warehouse via the click of a button!

You can even track the outcome of your distribution too and make sure your publicity efforts are put to good use.

Ads-Up

Now that your aspiring Author has made their book, you have added it to the TMS, synced it your store front and distributed some publicity copies, you can now raise some print and online adverts to get the world buzzing about the next great book.

Ads-Up is the full?end to end advertising module for publishers?built on Salesforce and gives you the easiest and most efficient way to plan for print / online advertising campaigns against your products.

Ads-Up provides a combined real-time?summary?of?spend?across various channels and publications and includes nifty features such as the ability to?raise?insertion?orders. It can also be fully?integrated?with other systems too, such as your finance system!

Get on Top of Your Data

Your new author is now a best seller and you start analysing your data with an analytics tool like Tableau.

Tableau is a modern, innovative tool that lets you explore , manage and get insights into your data.

For example, you can now consolidate all your data for the past 20 years and get insights into how the current economic climate will affect you today, or get an insight into the next BIG book genre.

The possibilities are endless.

It doesn’t stop there!

We do so much more too! For example we have an Awards module for tracking and managing awards, RightsZone for managing your rights or DocGen for generating PDF documents from Salesforce.

Get in touch now for a free, no obligation consultation and demo.

Get in touch with us now for a free, no obligation demo via ‘[email protected]’ or fill in the contact form here: https://ribbonfish.co.uk/contact/

In the meantime, watch some of our recent webinar recordings here:

– Supercharge your Publishing Sales Processes with Salesforce CRM?https://lnkd.in/eph3BwBM

– Give your Authors the Attention they Deserve with the Author Portal?https://lnkd.in/etp5nkCz

– Run more Publicity List Campaigns with PUBLICITY –?https://lnkd.in/e9jJrzxj