SUPERCHARGE YOUR CROSS BORDER SALES!

VERY SIMPLE:

Import fees are an inescapable part of cross border sales. Displaying duties and taxes at checkout significantly impacts conversion rates for e-commerce merchants who sell internationally. Here's the breakdown of the difference between merchants who display duty and tax upfront versus those who do not:

1. Merchants That Display Duties & Taxes at Checkout:

Higher Conversion Rates: Studies show that merchants who display duties and taxes at checkout experience conversion rate increases of 8-30% compared to those who don’t.

Enhanced Customer Trust: Shoppers feel more confident completing a purchase when they are fully aware of all costs upfront, avoiding unpleasant surprises (e.g., unexpected fees upon delivery).

Reduced Cart Abandonment: Transparency reduces the likelihood of customers abandoning their carts at checkout. Global e-commerce has high cart abandonment rates due to hidden costs like duties and taxes.

Smoother Customer Experience: When duties and taxes are pre-calculated and shown, the shipping process becomes more seamless, and customers are more likely to return for repeat purchases.

2. Merchants That Do Not Display Duties & Taxes:

Lower Conversion Rates: Merchants who fail to disclose duties and taxes upfront often see higher abandonment rates at checkout, which negatively impacts their overall conversion rates.

Customer Frustration: Shoppers can become frustrated by unexpected costs upon delivery, which can hurt brand reputation and lead to negative reviews.

Increased Returns & Customer Support Inquiries: Customers who face surprise fees might refuse delivery or return products, increasing operational costs for the merchant.

Summary:

Merchants who display duties and taxes upfront can significantly improve conversion rates, trust, and overall customer satisfaction.

Merchants who do not disclose these costs risk losing potential sales due to unexpected fees, which can drive up cart abandonment and reduce customer loyalty.

For international e-commerce, transparency with duties and taxes is becoming a competitive advantage. Feel free to DM me if you would like to learn how to get started.