Supercharge Your Book’s Success: How to Keep Momentum Long After Publication

Happy September!

As the crisp air sweeps into the Northeast here in the U.S., we’re diving headfirst into an exciting season of book launches. This fall, we’re not only working with new authors and publishers but also continuing to collaborate with long-term clients, helping them amplify their ideas and brands. Whether launching a debut or sustaining momentum for an existing title, our goal remains the same—building visibility that lasts. As this newsletter highlights, a book's launch and the exposure gained at this stage is just the beginning. The true value, longevity, and impact of a book extends far beyond its publication date. Below, you’ll find expert tips and strategies to help amplify a book’s value months—and even years—after its release. Let's make this season one of continued growth and lasting success!

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Happy reading!

Sandra "Sandy" Smith, CEO, Smith Publicity

New on the Podcast

Grow Your Author Brand AFTER Publication Date with Insights from Deb Gabor! In this insightful podcast episode, branding expert and multi-book best selling author Deb Gabor, CEO and Founder of Sol Marketing reveals key strategies to build and strengthen your author brand after your book is published. Learn how to create a lasting connection with readers and stand out in a crowded market. Tune in for actionable branding tips! Read or listen here.

Unlock Post-Publication Success with Expert Tips from Emma Boyer! In this must-listen podcast episode, marketing pro Emma Boyer, VP of Digital Operations at Written Word Media shares insights on effective book marketing strategies after publication. From leveraging social media to maximizing long-term sales, discover actionable tactics to keep your book in the spotlight. Don't miss out on her expert advice! Read or listen here.

New on the Smith Publicity Blog

Book Launch Journey: The Year After

Once the initial flurry of your book launch settles, your book’s journey is just beginning. In the critical year following your book’s release, building visibility and connectivity through your platform is crucial. Here is a step by step guide to strategically managing your author presence on in the year plus after it hits the shelves. Read more.

3 Myths About a Book's Life, Post Publication?

by Katie Schnack, author and Smith Publicity Publicist

It's easy to find resources on everything you should do before a book comes out--but what about after? Here are three common myths about post-publication, what the truth really is, and how authors can build on the value of a book and media exposure for years. Read more.

Smith Publicity News & Events

Smith Publicity President Marissa Eigenbrood and VP, Business Development Corinne Moulder will be attending the Frankfurt Book Fair: 76th Frankfurter Buchmesse, where experts from the world of publishing and the media gather for largest and most influential book fair in the world. Email us to connect in person!?

Smith Publicity's Kellie Rendina, Manager, Business Development and Andrea Thatcher Publicity Manager, Arts & Entertainment, will be at the Novelists, Inc. (NINC) Conference where multi-published, professional authors come together to learn and network. Andrea and Kellie welcome the opportunity to say hello if you're attending. Email us to connect!?

August 2024 Highlights:

Smith Publicity Client Media Coverage

• Rebecca Homkes discusses How to Stop Assuming the Worst in a State of Uncertainty with Fast Company.
• Stephen Blue was interviewed in the Wall Street Journal on the topic of Are You Mentally Fit to Lead? AI Has Thoughts
• Mary Olson-Menzel shares how to handle being laid off from your job with Fox Houston and insights on when job interviews last for several rounds with Business Insider.
• Anna DeSimone offers expert commentary to CBS News on how much borrowers could save by waiting for home equity rates to drop.
• Kim Shapira weighs in on Should You Be Drinking Raw Milk? Here’s What The Experts Say with Forbes, hydration tips on Fox News, and nutrition advice in Prevention and Parade
• Roger Kapoor advises Newsweek readers on How To Look Younger: Experts Share Ultimate Guide To Skin, Food, and Sleep
• Susanna Ashton, author of A Plausible Man: The True Story of the Escaped Slave Who Inspired Uncle Tom's Cabin book was reviewed in the Wall Street Journal and Smithsonian Magazine
• Dr. Robyne Hanley-Dafoe was interviewed on the topic of the Benefits of Stress and How it Differs from Distress for Fox Chicago.?
• David Sinkinson offered expert commentary on Startup Failures Have Risen 60% In The US This Year, But Why? in Tech RoundUp
• MarketingWeek featured a book excerpt from Brett Townsend and Tim Hoskins's book Insights on the Brink: Revitalizing the Market Research and Analytics Industry
• Ken Wilcox in INC on the topic on how How Tim Walz's Ties to China May Benefit Businesses
• Tim English is quoted in Thrillist on the feature Obsessed with the Kennedys? These Are Their Favorite Spots in NYC?

What clients are saying...

"Smith Publicity has extensive contacts, pitch and communicate exceptionally well, and are consummate, as well as, enthusiastic professionals. I recommend Smith Publicity to anyone embarking on a publicity campaign, or wishing to find channels to promote their products or thought leadership. A special shout out to Sophia Moriarty and Macy Mohr, who were both terrific, and to Sandy Smith, who’s empathetic and authentic approach compelled me to work with this excellent agency."?

Richard Cogswell, author of The Cultural Sales Leader: Sustaining People, Attaining Results

Interested in exploring book publicity & marketing services? Let's get started!