Supercharge Salesforce with ServiceNow Integration!

Welcome to another episode of Salesforce Under the Lens!?

Salesforce is a very powerful platform for providing customers with an exceptional experience in front-office aspects. But what if you could enhance the entire customer journey by integrating the ServiceNow platform? This powerful integration adds an extra layer of efficiency and capability to your middle and back-office operations, creating a super platform that boosts capabilities across the board.?

?

Discover five powerful ways Salesforce can expand its capabilities through seamless integration with ServiceNow.?

Challenges Businesses Face in Customer Service??

?

Let's cover some common customer service challenges that make integrating Salesforce and ServiceNow a game-changer for the customer journey:?

?

• Disjointed Departmental Workflows: Ever feel like you’re being bounced around when seeking help? That’s because workflows between departments often don’t communicate well, leaving you frustrated and with unresolved issues.?

?

• Limited Self-Service Options: Sometimes, all you want is to quickly find the answer yourself, but limited self-service options make you wait for assistance.?

?

• Lack of Visibility: Businesses often struggle to get a full picture of their customers, missing out on crucial details that could help them serve you better or offer products you might actually want.?

?

• Inconsistent Information Sharing: One department doesn’t know what the other is doing, resulting in you being asked for the same information multiple times. Annoying, right??

?

• Repeated Information Requests: How many times have you had to repeat your story? It’s tiresome and inefficient to provide your details and issue background over and over again.?

?

Five Ways Salesforce Integration with ServiceNow Extends Platform Capabilities??

?

Now, let's cover the heart of the matter. Here are five key ways this integration can supercharge both platforms, ensuring all systems work smoothly to make your customers happier, increase their loyalty, and boost the ROI from your investments in both platforms.??

?1. Centralize Knowledge and Make Better Decisions??

Integrating Salesforce with ServiceNow creates a unified CRM platform that integrates data across your front, middle, and back offices. This integration improves data analytics and provides greater insights for informed decision-making.??

?2. Fix the Root Cause of Complex Issues??

By leveraging ServiceNow’s robust issue resolution capabilities, you can identify and address the underlying causes of complex problems, leading to more effective and lasting solutions.??

?

3. Maximize Upsell, Cross-Sell, and Cash Opportunities??

The integration enables businesses to uncover and capitalize on opportunities for upselling and cross-selling, driving increased revenue and maximizing the return on investment.??

?

4. Accelerate High-Quality Responses with GenAI??

Utilizing generative AI (GenAI) within ServiceNow, businesses can accelerate response times and improve the quality of customer interactions, ensuring quick and accurate resolutions.??

?

5. Retain Existing Customers by Minimizing Frustration??

By providing seamless and efficient service, the integration helps reduce customer frustration, leading to higher retention rates and greater customer loyalty.??

?

These are the key areas where I believe this integration truly supercharges these platforms, putting the customer front and center, enhancing their experience, and ensuring everything runs smoothly behind the scenes. The future of modern operations lies in integrating all our systems and tools to simplify complexities.?

?

Follow us at Inclusion Cloud and subscribe to be the first to know about our next episodes!?

?

If you're interested, check out these recent articles you might enjoy:?

See you next week!

?