Supercharge retail success with the Power Platform

Customer acquisition is a key growth driver for retail businesses. Hence, retail business decision makers (BDMs) always remain on a quest to find innovative and personalized ways to attract new and retain existing customers. This is fulfilled by a greater infusion of digital technologies.

Digital solutions not only help you earn your customers for life but optimize your operational performance and associated costs as well. Among such technologies, Microsoft Power Platform is a prolific tool to gain quick and sustainable results.???

The Power Platform and the consumer economy?

The Power Platform has emerged as a game-changer for retailers in a newly established consumer economy. The objective? To enable your citizen developers via a suite of low-code development tools, to build solutions that simplify and fast-forward your customer acquisition goal. It is stemmed into four different components shown below;??

Each of these solutions addresses a different set of challenges and is integrated into one another. Before the Power Platform’s arrival, there were some challenges faced by retailers influenced by traditional technology and practices. The most highlighted ones are:?

Powering up your retail operations?

Here’s how the Microsoft Power Platform acts a holistic solution for retailers to address the above-mentioned challenges:?

Streamlining lead generation?

With the inclusion of Power Apps and Power Automate, lead generation gets easier for you. You can now forego the monotonous tasks and build customized lead management solutions through Power Apps’ intuitive drag-and-drop interface, and automate the process of capturing and managing leads that are integrated with your existing systems through Power Automate. You can also ensure prompt follow-ups, nurture leads, and optimize conversion rates all through Power Apps and Automate.??

Personalized customer engagement

Effective customer engagement is crucial for building lasting relationships and driving repeat business. This is where you can bring in all four tools of the Platform to play. For instance, Power Apps will help develop mobile apps with a user-friendly UI/UX to boost engagement, and ultimately conversion.?Similarly, the customer-centricity will only be ensured through meaningful insights derived through customer data optimized by Power BI.??

To further engage the customer, Power Automate enables you to automate personalized communication through email, SMS, or push notifications, keeping customers engaged throughout their buying journey. Lastly, to improve the customer experience, AI powered chatbots built on Virtual Agents can boost your customer service operations with personalized communication.?

Boosting omnichannel experiences?

Retailers can bridge the gap between various channels by integrating data, processes, and interactions. By deploying the Power Platform, retailers can create unified, omnichannel customer experiences that transcend physical and digital boundaries.?For instance, customers can start browsing products online, add items to their cart, and seamlessly transition to a physical store, where their cart contents are readily available for purchase, resultantly enhancing customer satisfaction.??

Redefining visibility for retail?

Tools such as Power BI integrated with Microsoft Dynamics 365 Marketing, equips retailers to create interactive dashboards and visualizations. With real-time insights, you can track marketing performance, monitor key metrics, and identify trends to make data-driven decisions. Similarly, with Dynamics 365 Marketing, you can benefit from its advanced campaign management capabilities, allowing retailers to measure the effectiveness of their marketing campaigns, track customer interactions, and gain visibility into customer journeys.?

Real-time, data-driven decision making

The connectors and integration capabilities of Power Platform help you integrate data from various sources. That includes the CRMs, eCommerce platforms, and others. The purpose of integrating data sources is to create a centralized or let's call it a unified view of real-time customer data, based on which you can make quick and effective decisions, rendering your greater revenue.??

Seamlessly connect and innovate with Power Platform?

The Power Platform offers a transformative set of tools that can augment retailers' customer acquisition journeys. By streamlining and accelerating operational processes, retailers can drive meaningful customer acquisition outcomes. Result? Retailers gain a competitive edge, enabling them to attract, engage, and retain customers effectively.??

If you want to know more about how we are building businesses of the future with the Power Platform, connect with our experts at www.systemsmea.com.??