Superbrands 2023 for Dr. Max (CZE)

Dr. Max pharmacies have been awarded Superbrand status for 2023 in recognition of the strength of its brand and public perception in the Czech Republic. Of course, we are very pleased. It is an award that we value and it is not really a phrase when we add that it also obliges us. A Superbrand is defined as one that has “established the finest reputation in its field” and “offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise”. The thirty-two-member Brand Council (evaluation committee) appreciated of course above all top work of the staff in our pharmacies - from pharmacists to pharmaceutical assistants to laboratory technicians - but colleagues from e-commerce and logistics as well. Thank you!