Superbowl's range of emotions

February is a major pop culture time in the United States with both the Superbowl and The Oscars taking place in the month. I’m not a huge football fan but I do love the Superbowl. I love the commercials and the halftime show. This is is time for which social media was made. You get to watch these events and participate in a large conversation. Sometimes I’m rooting for a team, usually the underdog or the one with a good story. Other times, I’m compelled to watch for other reasons.

I watched the game not rooting for a team but to feel a range of emotions. I love sappy commercials. I love aspirational commercials. I love hearing the National Anthem sung with great zest and feeling. And, Demi Lovato did just that.

That Loretta ad by Google hit home. The ad was narrated by the grandfather of a Google employee who talks about the love of his life Loretta and his memories of her. Specifically, the ad starts off with a man asking Google “how to not forget” so that he can learn how to keep the memory of his late wife alive. All week I have been reminiscing and reflecting on death. The ad spoke to me and to millions of others as well.

Further, the halftime show showcased a vibrant Latino culture. Latina pop queens Shakira and Jennifer Lopez brought immense energy and splash to the halftime show. But, what a comeback we saw in the last few minutes. That’s why we collectively watch the game.