The Superbowl Commercials You Need to Remember
Where do I start? Super Bowl 54 had it all: flavor, sparkle, drama, purpose, suspense and packed some serious marketing heat. Breaking a new record for their coveted 30-second spots was just the icing on this on this cake. Because let's be honest Jlo and Shakira were the true heroes here and deserve a ring for doing the damn thing! ??????
Back to the commercials though! Here's my roundup of the ones we should be talking about and learning from.
Google’s Lorreta – All the feelings for so many reasons. I love love, and this is not only the ultimate love story but a moving message that makes technology more approachable for the elderly, which is something more brands need to be thinking about.
Cheetos - Baby MC Hammer gets me every time! Can’t touch this new excuse to have Cheetos around at any given time which is just the way I like it.
Michelob ULTA - I want to like this, I totally support the mission and am here for a good sustainability message, but something about it seemed too pushy and trying a bit too hard. Math is hard for me too, but let's not. Don't get me wrong, I'm still going to do my part and buy those 6sqft because they redeemed themselves with Jon and Jimmy. ??
Saucony - It's about time for sustainability to truly have a moment. I love that it's officially become part of the mainstream narrative and I hope we start to see a real difference as a result. Also, who knew Saucony was pronounced like that?! Thanks for clearing that up for us.
Alexa - These two are #couplegoals and Ellen is pure gold. With that said I wish they teased on more new Alexa skills. It seems like a missed opportunity but I live for a diva dragon and an attempt at humor. ??
T-Mobile - Anthony's Mama needs to call me to hang out! But 1st I need to upgrade and get in on this 5G action.
Jeep - It's groundhog day and spring is officially upon us. Enough said.
Comment on the ones you think need to be added and why!
Marketer | Analyst | Trainer | Value Maker
4 年Great choices! Thanks for putting them in a new perspective of order!
Investment Manager at Envviron Investment Fund - Impact investment - Digital Assets- ESG - Carbon Market - NFTs - Blockchain
4 年https://m.youtube.com/watch?v=t408fBC5hzs Olay commercial deserves a mention, supporting the “Girls who code”
Ventures | Innovation | Networking | Ecosystem - Working across all of these vectors to drive value for Legacy and Startups alike.
4 年Agreed - Miami as the base for a BIG Latino/a party was awesome, so much fun. Best Halftime in a long time. The game was good too.? Loved it, best in years...no Patriots was so sweet !
Marketing/Branding Strategist - On Demand CMO
4 年Great picks Sabina Osorio!??#google’s Loretta makes you think about the elderly, #saucony makes you think about the young ones. Equally strong, equally important. ?