SuperBottoms' Category Building Case Study, ICC World Cup Logo, Bing Rewards, Zomato's Ad of the Week, and The BlackBerry Movie

How SuperBottoms is Creating a New Category

This week's case study by THC's newest writer Sharath C George features SuperBottoms, a sustainable cloth diaper company on a mission to "Make cloth mainstream." As a new dad struggling with garbage disposal during the lockdowns, Sharath found Superbottoms immensely helpful.?

Founded by Pallavi Utagi , the DSG-funded company is a great example of how to scale up passion project into a fundable business. Key highlights about the company and it's journey:

• Raised a Series A of Rs. 22.5 crore in 2020
• Builds community through Facebook group Parent Tribes and 250 mom brand ambassadors in WhatsApp groups
• Offers a no-questions-asked return policy for diapers
• Stays committed to sustainability and expands its product range to cater to mothers

Read the full case study (5 min read):

THC Pop Quiz ??

What does the GPT in ChatGPT stand for? (Answer at the end)

ICC Cricket World Cup 2023 Logo

The logo for the World Cup 2023 is based on ‘Navras,’ the nine emotions of joy, power, respect, pride, bravery, glory, anguish, wonder, and passion. The pattern is derived from wood block-printing.?

Watch the launch video:

Microsoft Launches Bing Reward Points in India

Microsoft introduces Bing Rewards in India, a program that awards points for searching on Bing. These points can be redeemed for brand vouchers. Although the rewards program is more than 10 years old, this might just be the time it takes off given Microsoft's stake in OpenAI

Check out Anand Raman's LinkedIn post announcing it.

Ad of the Week: Zomato (or is it Zomaito?)

Zomato's latest ad features a star-studded cast debating the pronunciation of the brand's name. Watch the hilarious and potentially viral ad, helped by founder banter on Twitter here

The Blackberry Movie

Coming soon to a streaming service near you: The story of the "meteoric rise and catastrophic demise of the world's first smartphone." See the poster :

Pop Quiz Answer

GPT in ChatGPT stands for ‘Generative Pre-Trained Transformer’ - a machine learning model that considers context when processing information.

That's it for this week. Stay tuned next Thursday for the latest branding and design news. Don't miss our main story, the SuperBottoms case study.