The SUPER ultimate summer

Hello there,

It's back to school at SUPERBIEN, and we're ready to live the last chapter of 2023 with you to the fullest with more tech, creative ideas and phenomenal projects! Our estival season was supercharged, with our team running the gamut and then some! Discover our SUMMER HIGHLIGHTS, put on your backpack and meet us at recess to discuss the future.

HIP HOP TIL INFINITY: The celebration of the 50th Anniversary of Hip-Hop

Running from August 2nd to September 17th, 2023 at New York’s Hall des Lumières, SUPERBIEN has been nothing short of honored to collaborate on the creation of Hip Hop Til Infinity.

Produced by Mass Appeal, SUPERBIEN provided visual graphics and animation, from the skate parks to the clubs where it all started, developed and takes place today.

>>?DISCOVER

DIOR HAUTE JOAILLERIE FASHION SHOW: An Evening of Beauty at Lac de C?me’s Villa Erba

For the launch of Dior’s Haute Joaillerie collection, SUPERBIEN animated the Villa Erba on the Lac de C?me with an enchanting light projection that infused the real with the magical, illuminating the superior architecture of the building that reflected the enchanting luxury of the jewelry.

>> DISCOVER

ORANGERIE CH?TEAU DE VERSAILLES: A Sublime Celestial Production by Marcadé

On July 7th, 2023, The Orangerie of the historic Chateau de Versailles was transformed by Marcadé Agency into a journey through Space and Time.

The walls and ceilings of the space were turned into a galactic atmosphere using SUPERBIEN’s creative and animated content for a large-scale 360? video mapping with spheres, suns and milky ways spanning outwards and in through the flow of the night.

>> DISCOVER

NAS BIRTHDAY WITH HENNESSY: The reveal of Magic 2

On July 20th, Nas teamed up with Hennessy to celebrate his birthday and the upcoming 50th anniversary of hip hop at an exclusive party at the Hall des Lumières. The main floor was featuring three loops generated by SUPERBIEN that acted as teasers for the Hip Hop Til Infinity immersive exhibition opened on August 2nd.

>> DISCOVER

PRESS COVERAGE

Artnet: “Hip Hop Til Infinity includes never-before-seen and archival footage of the genre’s more prominent figure”: READ ARTICLE

HYPEBEAST: “Mass Appeal and SUPERBIEN Unveil Immersive “Hip Hop Til Infinity” Experience “. READ ARTICLE

Time Out: “A new immersive exhibit offers a chance to go back in time to the beginning of hip-hop while also speeding ahead into the future of the genre.” READ ARTICLE

France Info: “A culture, a style, a movement: hip hop, born 50 years ago in the Bronx”. READ ARTICLE

Euronews: “Through state-of-the-art audio-visual technology, a new exhibition in New York is bringing 50 years of hip-hop to life.” READ ARTICLE

What’s next? A lot, no surprise there! We have some incredibly exciting phygital exhibitions, projects, and intuitions coming your way, and we are so excited to communicate them to you when the time is right. Take care!

Your Friends at SUPERBIEN