Super and pension funds edition

Welcome to The Financial Marketer newsletter. In this edition, we explore how super and pension funds can seize new opportunities to engage members and drive growth.

From bridging the financial advice gap for an ageing population to cutting costs in volatile markets, we look at the funds leading the charge with captivating digital marketing that resonates with members and expands connections with advisers globally.

Articles:

With the demand for tailored financial advice on the rise, landmark research flags the need for superannuation and pension funds to fill the financial advice gap to a global ageing population.

During market volatility, superannuation and pension funds must adopt efficient marketing tactics to cut costs and adapt to changing client sentiment. Here’s how to navigate these challenges.

Australian super funds are leading the charge in digital marketing gaining the attention of global counterparts. So, what are they doing right?

Creating unique content for financial advisers is an opportunity for super and pension funds to create authentic connections and expand their client network.

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Financial Marketer is the industry publication for the global finance sector.