Super Freak's Halloween Campaign for Chobani

Halloween is almost upon us and to celebrate US yogurt brand Chobani commissioned Super Freak (aka Dan Whitehouse) to create a super fun and spooky cast of characters for their Flips multipack cartons for a seasonal limited edition. Across 8 flavours Super Freak has assembled an energetic and family friendly?crew based on the key ingredients from each yogurt.

Building out from the original packaging designs Chobani wanted to take this into a 360 campaign, creating a CTV ad, an AR 'Trick or Treat' game with digital and physical prizes, a microsite, a Halloween themed cafe and beyond.

The scope of the project was huge, with Dan creating countless illustrations around the Halloween theme. His dedication, creativity and enthusiasm was next level, impressing the wonderful in house Chobani Creative team:?

Dan's indelible craft brought magic to every corner of the Chobani Flip Halloween campaign. From packaging, to swag, to AR animations and film. His boundless enthusiasm and limitless imagination made this campaign truly one of a kind. It's Super Freak's world and we're just living in it.?

- Lauren Hodges, Creative Director, Chobani

We take an in depth look at all facets of the?project along with an interview with the illustrator himself in?t he?feature on our website . ?

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