Super Fast Content Marketing

A good content marketing strategy is essential for any business. Whether it’s written blogs, video,...

You should have a clear idea of what you are going to do AND more importantly HOW you are going to make sure the content affects your sales in a good way!

But unless you are using some kind of a framework/process to produce content that actually works, you will be shooting in the dark and hope something will stick with your audience.

That's why we designed a Custom Marketing Framework that can bring content to the market faster AND makes you able to adapt it quickly using the feedback and data you get from your audience.

This allows you to get it right only after a few iterations, and avoids that you spend too much time and money figuring out what to do next.

What to do?

Here are the high level Sprint Formula steps to get going:

1. Identify the pieces of content you think you need
2. Review your content grid
3. Find the gaps
4. Catalog those items
5. Put the items in a list
6. Use our E-SCRUM Backlog List Template
7. Start working on creating the MVP for each of those pieces
8. Get the MVP to the market
9. The MVP creation is part of our Sprint Formula
10. Analyze performance and feedback
11. Use our E-SCRUM Performance Template
12. Prioritize iterations of the content pieces
13. Each iteration takes a set period of time, defined in the Sprint Formula

This will allow you to create sustainable organic growth without the need to create unique pieces of content every time.

Focus 80% of your time iterating (=improving) on the pieces that work, and 20% to create new content.

Ultimately, you should identify, through data and feedback, if the content is moving your customer further into their buying journey.

Here are some of the benefits you will get when implementing this productivity framework:

• A Focus on One Initiative at a Time
• No More Interruptions
• The Ability to Test Frequently
• Creating Content with Real Data

Want some help making your marketing (team) more productive and save money by implementing the Marketing Framework? 

Setup a free productivity call with me here:

 https://calendly.com/matchupmedia/30-min-productivity-call