Super Bowl Throwback Marketing

I’m coming across multiple Crypto and Bitcoin sources today referring to Avocados From Mexico's 2020 Super Bowl campaign in which we leveraged NFTs for the first time in a SB campaign… ever. It made me reflect on two things:

1) As the marketing pioneer that the brand has always been, AFM started experimenting with NFTs way before the marketing industry fully embraced them. That decision exemplifies the risk tolerance level of our brand since pioneers and innovators have no case studies that indicate that what they are about to do has any chance to succeed. But more importantly, it shows trust. As a company, we believe that our teams can accomplish anything they set their minds to, and that's the strong foundation of our success as a company managing a challenger brand.

2) When brands have the courage to do what no other brand has done before, and the boldness to plan their marketing strategies in the future, those strategies become timeless.

From the articles:

“Back in 2020, blockchain penetrated the Super Bowl through nonfungible tokens (NFT). Nonprofit trade group Avocados from Mexico inserted NFTs in its advertising campaign. With this, users can collect digital avocados and are able to win blockchain-based rewards.

According to Ivonne Kinser, head of digital marketing at Avocados From Mexico, the results were overwhelmingly positive. Kinser said they delivered “3.2 billion social impressions” through the ad campaign.”

Original sources:

Cointelegraph.com

Lastcryptocurrency.com

Bitcominsider.com

And here is some NFTs blast from the past (Super Bowl 2020):

• Avocados From Mexico links Super Bowl buzz to blockchain - Marketing Dive. "Avocados from Mexico will become the first fresh produce marketer to leverage blockchain as an asset in a Super Bowl campaign".
• How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl - Consumer Media Goods. "For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a?marketing disruptor".
• Blockchain Powers Avocados From Mexico’s Super Bowl 2020 Campaign - Blockchainmagazine.com “We’re aware that we are the smallest player in the sandbox with the giants of advertising. So we needed to be very agile and creative and come up with something very disruptive,” Ivonne Kinser, AFM’s head of digital marketing, states Marketing Daily.
• Avocados From Mexico Breaks Boundaries by Including Blockchain in Big Game Campaign - The Chain Bulletin. "Avocados From Mexico has gained popularity from its strategy to include innovative digital approaches in their Big Game campaigns. This year they became the first brand to ever store its digital campaign assets on the blockchain".
• Irving’s Avocados From Mexico Brings Blockchain to its Super Bowl Party - Dallas Innovates. “When we conceptualize our digital campaigns, we don’t look to the present. We look to the future to incorporate those breakthrough technologies that are likely to reshape marketing as we know it,” Ivonne Kinser, head of Digital Marketing at Avocados From Mexico, said in a statement. “We are constantly researching for new and innovative marketing strategies to help push our industry forward.”