Super Bowl Sunday

The Super Bowl is an incredible showcase for creativity and a celebration of TV advertising. This year, there are a number of WPP agencies behind many of the spots. Here are just a few examples of our work to look out for as you watch the game later today:

Grey New York: Pringles

Featuring animated pop culture phenomenon Rick and Morty with a hilarious/disturbing new spin on “flavour stacking” chips.

VMLY&R: Dick’s Sporting Goods

When something big happens on the field social media users reach for the right GIF. VMLYR has created a library of reaction GIFs highlighting Chiefs and 49ers gear from Dick’s Sporting Goods, backed by a campaign featuring social activations, influencers and paid support.

Mindshare: Volvo 

Supporting VolvoSafetySunday.com online and on social with the hashtag #VolvoSafety. If a safety is scored during the game, Volvo will give away $1 million in cars to celebrate the over one million lives saved by Volvo safety innovations.

In MarkRead's words, "Super Bowl Sunday is a moment when our industry takes centre stage, but the work we do inspires billions of people around the world to take an action every single day. Our ideas have tremendous power, and that’s why our clients come to us."