Super Bowl Spotlight: Winning Strategies for MSP Success

Get ready to tackle the competition as we dive into this Super Bowl-inspired edition of our newsletter! ??

Just like the teams on the field, we're all set to deliver winning plays and game-changing strategies to help your MSP emerge victorious in the managed services arena. The Super Bowl was one of the most happening events this month — likewise, let’s also take a deep dive into the most happening news in the MSP landscape.?

#1. MSP events you shouldn’t miss in 2024 ???

Need help deciding which MSP events to attend this year? We’ve got you covered. Take a look at this list of 24 key MSP events that we’ve put together, just for MSPs like you. Mark your calendars and don’t miss out on the opportunity to connect with fellow MSPs and industry experts.

#2. Your guide to zero-waste MSP marketing ??

As an MSP, I’m sure you’d be trying to cut down on costs wherever you can. Marketing activities are no exception to this. What if you could implement zero-waste policies in your marketing strategy? This guide by MSP Growth Hacks shares the essential rules for zero-waste MSP marketing.

#3. How successful is your customer onboarding? ??

To ensure client satisfaction and long-term success, MSPs must invest in refining their onboarding processes despite challenges with operational maturity. This list of 8 tips by MSP Success will help you streamline your customer onboarding journey.?

#4. Reduce client churn ??

As an MSP, one thing that you’d dread the most is client churn, and reducing this is an important aspect of your business strategy. Wondering where to start? This blog by MSP Success shares strategies to reduce client churn and ensure customer success.?

#5. Writing case studies manually? ??

Industry case studies are undoubtedly an important part of any MSP’s marketing strategy. However, if your team is still writing case studies manually, you can automate it with AI tools. Check out this list of useful AI prompts from MSP Growth Hacks to help you get started.?

#6.? 222% surge in email-based attacks ??

Email-based attacks have witnessed a 222% surge in the last year, and continue to dominate the list of cyberattacks. MSPs also continue to be lucrative targets for cybercriminals owing to their access to critical data. This article shares insights from Acronis’s Cyberthreat report, and cyberthreat predictions for 2024.

#7. Stop making ransomware payments ??

Global governments, prompted by Australia, are reevaluating ransomware payments, urging MSPs to prepare clients for a future without them. This article by MSP Alliance discusses why MSPs must upgrade policies, communicate changes, revise services, and set transition dates to navigate the evolving cybersecurity landscape effectively.?

#8. Gen AI powers the cloud computing market ??

Thanks to the adoption of generative AI, the cloud market has made a robust comeback, surpassing expectations with spending projected to hit nearly $500 billion soon. Take a look at this article by Channel Futures for more insights on the cloud computing market in the coming years.??

?? SuperOps’ Hall of Fame ??

MSP Website of the Month ??

This edition’s mention of the best website goes to VC3 . The professional look and feel of the website scores brownie points. The website also hosts extensive resources, industry-specific pages, and news articles that add value to their target audience. Additionally, the navigation is seamless and intuitive, making the user experience smooth.

Organization: VC3

Website: https://www.vc3.com/

Our rating: ????

MSP Expert of the Month ??

Our MSP expert of this month is Amy Babinchak , an author and MSP expert with over two decades of experience in the industry. As the founder and operator of a leading MSP, she has demonstrated expertise in technology business management and mergers and acquisitions. Amy is widely recognized as a thought leader, influencer, and speaker in the tech community, with numerous accolades including Microsoft MVP recognition, MSP 501 recipient, and Canalys 100 Most Visible Channel Leaders award. Amy is passionate about leveraging technology to drive business success.

As we wrap up this edition, we hope it provides you with useful insights and some much-needed inspiration. Make sure to subscribe and stay tuned for our next edition!?