Super Bowl LVI Most Watched in 5 Years Reaching 167 Million Viewers
Jim Donofrio
Senior Executive with +25 Years in Sales, Sponsorships and Strategic Partnerships across Sports, Media & Technology. Master of Connections and The Relationship Architect Behind Epic Deals.
Rams-Bengals is the Most-Watched Show in 5 Years
NBC Sports' Coverage of SB LVI Reaches 167 Million Viewers
101.1 Million TV Viewers Watched Super Bowl Across NBC & Telemundo
Led by Peacock, Super Bowl LVI is Most-Streamed NFL Game Ever, with Average Minute Audience of 11.2 Million Viewers Across All Digital Endpoints
Post-Super Bowl Beijing Olympics Delivers Top NBC Olympics Audience Since Opening Sunday of 2018 Winter Games – A Stretch of 41 Olympic Nights – Capping NBCUniversal’s “Super Gold Sunday”
The Los Angeles Rams’ down-to-the-wire 23-20 victory over the Cincinnati Bengals in Super Bowl LVI on NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties?averaged a Total Audience Delivery of 112.3 million viewers?to rank as?the most-watched show in five years?– since Super Bowl LI in February 2017 (113.7 million TAD on Fox).
With a total reach of 167 million viewers, Super Bowl LVI capped the NFL’s Biggest Season Ever with an expanded 17-game regular season schedule and a thrilling postseason which included seven consecutive one-score games across the Divisional Playoffs, Conference Championship Games, and the Super Bowl.
“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” said?Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
?“We’re gratified that our strategy of combining the two most powerful events in the world – the Super Bowl and the Olympics – on ‘Super Gold Sunday’ has paid off in such a big way,” said NBC Sports Chairman?Pete Bevacqua. “We look forward to continuing this strategy into the future.”
For more: https://nbcsportsgrouppressbox.com/2022/02/15/nbc-sports-coverage-of-super-bowl-lvi-averages-total-audience-delivery-of-112-3-million-viewers-reaches-167-million-viewers-on-unprecedented-day-in-sports-media-history/
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2 年Congrats Jim + NBC Sports Group team! Beautiful production & storytelling during an awesome competitive game. Love seeing the audience data (linear + digital). ????????
And it was a good game