Super Bowl Ads +OdinText
ad testing +OdinText
As consumer insights researchers many of us watch the Super Bowl as much for the Ads as for the Game. And if you’re like me you’ve probably already read a bit of opinion on what ads did better or worse and why.
At OdinText we don’t value opinions without data though. So I had to wait for the data before sharing my thoughts. Luckily our new software is so fast and easy to use, that when the final data came in analysis and reporting was nearly instant.
That said, I asked OdinText to predict some “Winners and Losers” based on a mix of awareness and sentiment. Here are the 6 winners and 4 losers.
I’m curious to hear your thoughts if you saw any of these. I’ve also posted links to videos of all 10 ads.
PS. If you’re wondering what Your Data +OdinText would look like, please reach out - Predict What Matters!