Super Bowl 50: How SME's Can Win.

Super Bowl 50: How SME's Can Win.

If you haven’t already heard the 50th Super Bowl is taking place this Sunday, and if you don’t know what the Super Bowl is it’s a pretty big deal as sporting events go.

The NFL (which is the premier American football league in the states) is already a brand’s dream come true, with gate averages in excess of 70,000 every week. So when the red button goes on and the game featuring the two best teams in the league for the title of ‘Super Bowl Champions’ is broadcast around the globe, well it’s safe to say there will be a bunch of people tuning in… in 2014 it was 111.5 million people. You could call that a bunch...

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