2025 Super Bowl Ad Predictions: AI Takes Center Stage, From Practical to Playful

The Super Bowl isn’t just a major event for sports fans—it’s the biggest night of the year for marketers, too. While millions tune in for the game, those of us in the marketing world are just as eager for the commercial breaks, analyzing how brands make the most of the biggest advertising stage in the world. While several common themes will likely shape this year’s Super Bowl commercials, I predict one trend will stand out above all: AI. We already saw AI become a trend in 2024 Super Bowl advertising, and I think that will be even more prevalent this year with brands showcasing both practical and playful applications. While 2024 AI advertising was led by tech giants like CrowdStrike, Microsoft, and Google, the technology has now been adopted by virtually every industry.

Three brands have already announced that their 2025 Super Bowl commercials will be centered around AI. Avocados From Mexico is partnering with Rob Gronkowski to launch the “Guacline”, where fans can interact with an AI version of Gronk to get guacamole recipes. GoDaddy is running a 30-second spot to promote its new AI tool Airo, which AIs all aspects of launching a small business. It can complete tasks like setting up an LLC, designing a logo, creating email and social media marketing content, and launching a website. Lastly, we have Bosch , which is planning to highlight its new products in a 30-second ad. Although Bosch didn’t give details on which products, it is expected that these will involve AI given that the brand has registered over 1,500 AI patents in the last 5 years and their recent products have all had intelligent AI software and services built into them.

AI has evolved rapidly over the past year, so the increased adoption and buzz are no surprise. In the aftermath, it will be interesting to see which brands and agencies used AI in the development and production of their commercials. However, given the backlash that Coca-Cola faced over its entirely AI-generated holiday commercial, I don’t think we will see the first-ever entirely AI-generated Super Bowl TV spot this year.