Super Bowl 2023 - A Story of Digital Disruption

Avocados From Mexico Launches its 9th Super Bowl Digital Activation immersing Consumers in an "Always Good" Experience with Cutting-Edge Technologies and Sonic DNA.

For almost a decade, Avocados From Mexico has been at the forefront of digital innovation and experimentation, solidifying its position as a leader in the digital space, and this year the brand continues to raise the bar in digital marketing with the highly anticipated launch of its 9th Super Bowl digital activation campaign. This year, the brand is taking a multi-phased approach, releasing new elements of the campaign leading up to game day.

The digital platform , which went live today and is the first element to be released, showcases a transformation of the brand's core message of "Always Good" into dynamic and interactive experiences that invite consumers to engage with the brand's principles in fun, relatable, and truly unique ways.

In 2015, the brand made history as the first-ever produce brand to have a TV spot in the Super Bowl, using this premier marketing platform as an opportunity to push the boundaries of what's possible in digital marketing.

The brand's ambitious approach was quickly rewarded, earning top spots on the "best digital campaigns" charts for several consecutive years based on a variety of metrics, from "Most talked about Super Bowl advertiser" to Best Performing Digital Super Bowl campaign .

Over the years, Avocados From Mexico has continued to experiment with the latest and most remarkable technologies in digital marketing, from AI and blockchain to NFTs and more, and the brand's unique combination of creative strategies, performance obsession, and clever technology integration has given it a distinct digital edge and signature style that has become its digital brand identity.

In 2023 Avocados From Mexico Welcomes consumers to the Goodness Hotel

Avocados From Mexico has created a virtual hotel experience that immerses visitors in the brand's core message of "Always Good" through a variety of interactive and engaging experiences. One of the highlights of this digital platform is the launch of the brand's new Sonic DNA.

AFM has taken its most iconic branding element, the jingle, and deconstructed it into its core sound ingredients to create a unique and distinct sonic identity for the brand. This Sonic DNA is then infused into a music track that extends the upbeat, quirky, witty, and joyful sound of the AFM brand into an extended musical experience.

To power personalized experiences for consumers, the brand has leveraged a variety of cutting-edge technologies on this Super Bowl digital platform. Visitors can use a toolkit to create their Avocados From Mexico musical pieces by logging into their Spotify account, and the system recognizes their favorite music genre. Users can then use voice technology to create new ways of expressing the AFM brand's music in their favorite genre and share their creations across their social platforms. In this way, visitors are not only enjoying the brand's proposition but also creating and sharing their own unique experiences with the brand.

In another experience , AFM uses Augmented Reality and AI to allow consumers to create their own versions of the Avocados From Mexico’s branded music. They interact with the platform using a variety of facial expressions to trigger the sounds of the brand and ultimately to compose the AFM musical track.?

AFM's objective is to use the highest marketing platform to reinforce the recognition and the recall of its brand through one of the strongest passion points of consumers which is music and leveraging one of its strongest brand elements which is the sound of its brand jingle.

With its latest Super Bowl digital activation, AFM showcases the brand's expertise, innovation, and commitment to creating engaging and interactive consumer experiences. From the launch of the brand’s new Sonic DNA to the use of cutting-edge technologies to personalized power experiences, this campaign is a testament to the brand's ability to stay ahead of the curve and create truly memorable and impactful digital experiences. We invite you to visit the virtual hotel and discover all the fun and delicious ways that Avocados From Mexico is making your life always good!

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Avocados From Mexico’s digital campaigns have brought home multiple accolades through the past decade including but not limited to:

1.????????A Bold Eagle Awards.

2.????????A Silver WINA Award

3.????????A Bronze WINA Award.

4.????????A Bronze ADDY Award.

5.????????A Gold FEPI Award.

6.????????A Silver ADDYS Award.

7.????????A Bronze ADDYS Award

8.????????A Gold ADDYS District Award

9.????????A Bronze Genius Award

10.?????Four Top #2 best Super Bowl digital campaigns by the Merkle Bowl Report

11.?????One Top#1 best Super Bowl digital campaigns by the Merkle Bowl Report.

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