Super Apps: How to Create a Mass Market of One - Key takeaways
Neeraj Kohli
![Neeraj Kohli]()
Neeraj Kohli
Fractional CXO I E- commerce I Sales I Strategic Alliances l Leadership I Angel Investor I Mentor
An insightful article on #Superapps, my key takeaways:
- #Superapp is an emerging market phenomenon a) Ubiquity of Internet preceded the smart phone adoption in mature markets b) In contrast emerging markets have been adding millions of first time users of internet via smart phones c) The #ecommerce #digitialcommerce economics of emerging markets needs multiple offerings for one customer because of low ticket sizes - “mass market for one”.
- Data harvesting is critical for targeting and maximizing monetizing opportunities from customers. Privacy issues?
- Key conditions and enablers for a successful #Superapp: a) Strong frequent use case e.g. Commuting/Food b) Large consumer base c) Robust infra, reach and back-end to deliver on promise d) Robust payment system e) Consumer loyalty c) A bouquet of relevant and adjacent services.
Which players are well positioned in India - #Jiomart # Amazon #Flipkart # Tatagroup?
Fractional CXO I E- commerce I Sales I Strategic Alliances l Leadership I Angel Investor I Mentor
4 年Excellent read and some answers to my questions by #hareshchawla #foundingfuel https://www.foundingfuel.com/article/the-race-to-build-a-desi-super-app/