?? The Super App Shift
Arjun Vir Singh
Curious about the Future of Finance & Tech | Partner @ Arthur D. Little | Podcast???Host | Angel??Investor | Author ?? | LinkedIn Top Voice ???| Confused ???? father to ???? | All views on LI are personal
Hello crunchers, and welcome back to another crunch.
The app economy is booming. In 2022, consumers have downloaded over 250 billion mobile apps in total... which is quite the number.
So it’s no wonder that mobile and web app service companies are seeking to capitalize on this by creating innovative solutions. But what do consumers want from their apps? And how will the tech landscape shift in response?
Read on to find out.
TODAY'S MARKET MOVES
SOME FAMILIAR FINTECH STOCKS
WHAT’S NEW IN FINTECH?
THE SUPER APP SHIFT: HOW CONSUMERS WANT TO SAVE, SHOP AND SPEND IN THE CONNECTED ECONOMY
A broad range of recent technological changes — from advanced mobile devices to AI-powered standalone applications to new payments technologies — have changed the parameters of the possibilities for retailers, financial institutions and consumers.
Real-time connections between payment rails, retailers, essential and nonessential activities and digital identities power today's consumer experiences. We call this decentralized, evolving global infrastructure built for efficiency, security and intuitive user experience the ConnectedEconomy.
Within the ConnectedEconomy, consumers engage in a range of core activities that power day-to-day life. For example, shopping online can lead to ordering from restaurants via an app, which can normalize app-based grocery delivery, opening the door to many other connected undertakings.
Though these actions are intertwined, the current infrastructure is anything but. The channels consumers use to engage in the ConnectedEconomy are disjointed, a nest of separate apps and websites from myriad providers that can clog smartphone home screens and necessitate the creation of overwhelming numbers of accounts.
A super app may fix this. A super app provides a user interface through which consumers can shop, order food, check social media, bank and so on — all within a single solution. It can help solve the current ecosystem’s decentralization problem and address consumers’ universal desire for consistent, secure and frictionless interactions throughout the pillars of their lives.
In a collaboration report, PayPal and PYMNTS look at how consumer demand for streamlined payment experiences has created widespread interest in a super app to manage everyday life.
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?? REPORT OF THE DAY
Decentralised Finance (DeFi)
Decentralised Finance has emerged as a blockchain-based form of finance that leverages innovations in cryptocurrencies and smart contracts to build fair, inclusive, and robust financial systems that do not rely on central financial intermediaries. The European Blockchain Observatory and Forum has just published a report that takes a dive into this financial system that powers Web 3.0 crypto economy, offering an introduction to DeFi and explaining DeFi applications that allow people lend, borrow and trade financial assets without intermediaries.
The EUBOF report, coordinated by the Institute for the Future, offers a comprehensive review of the fast-evolving blockchain innovation of DeFi, which can be considered as a subset of FinTech. The report studies the similarities and differences of DeFi and traditional or conventional finance (TradFi) in four main areas: Intrinsic characteristics, functional differences, operational differences and the regulatory landscape.
? BEFORE YOU GO…
?? THE LATEST ON COUCHONOMICS
For my latest episode of Couchonomics with Arjun Singh, I have Tammer Qaddumi joining me on the #couch as we discuss the Investment ecosystem in the MENA region among other things. Please tune in if you haven't already heard or watched the podcast/ videocast
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